Over the last 4 months, Gabe Schillinger has generated more than 1,100 sales with a great campaign that combines chatbots, e-mail, and a time-critical, evergreen offering.
His company, Legion Beats, sells a membership program that helps musicians produce and market higher-quality songs so they can make a living just as they love.
Based on the average lifetime value of each member, his chatbot campaign has raised over $ 100,000 in revenue!
Sounds pretty good, right?
We were impressed when we heard the results he achieved. But we were even more impressed when we found out how he does it.
There are two really clever strategies that use gift (which apply to virtually every industry):
Combination of chatbots and emails for multiple customer touchpoints
Create real urgency in an evergreen campaign to increase conversions
Do you want to apply these strategies to your own campaign?
In this article, we'll go through his campaign, which tools he uses, and how he sets them up to help you create your own six-figure success story.
Here is a brief overview of Gabe's campaign.
Facebook ads are sent directly to Messenger to request a free opt-in.
Activation triggers a follow-up series in Messenger AND Email.
Messenger over ManyChat
Email via MailChimp
After a few days of teaching and providing added value, users will receive a limited time offer to participate in their half-price membership program. (And the offer actually disappears as soon as the deadline has expired!)
One thing that drew our attention to Gabe's campaign is the way he uses email and Facebook Messenger in the same campaign.
You may think, "Hang on, I thought you said chatbots are the future of marketing and outsmarting emails?"
Just because chatbots are where we want to go does not mean that emails are dead! We always said that the two worked together even better.
Why? Because most of your customers still use both. The best companies reach their target audience across multiple points of contact, wherever they are.
A Chatbot for Facebook Messenger should complement your e-mail list, not replace it. And that is exactly what Gabe does.
When users sign up for their guide magnet, they are broken down into a ManyChat follow-up and an e-mail sequential order by MailChimp. (He set this up with a simple ManyChat → MailChimp command in Zapier.)
Over the course of several days, Gabe tells the same story in both places, just in the style that's best for each platform. Means shorter, more talkative messages via chat and longer messages via email.
Here is an example of the messages a user sees on the second day when promoting his Tripwire offer.
If you're familiar with chatbots, it will come as no surprise to you that in Messenger, you'll get significantly higher opening and clickthrough rates than in emails.
Review the statistics for the first 5 messages in the sequence in ManyChat and MailChimp.
(Note that the third ManyChat message does not contain a link.)
The chatbot messages have an average opening rate of 85% compared to 33% in emails. And its average CTR is 10.67% in chatbot versus 4.4% in email. (These numbers apply to messages after users first click to download.)
Although e-mail performance is lower, it's still a significant effort that he would miss if he uses only Messenger!
Marketers and business owners love evergreen campaigns because they set them up once and then generate revenue and revenue with autopilot.
(Unless your offer converts and you send traffic).
The problem is that evergreens do not always convert as well because they have no real urgency. Surely you can say that your offer is only "for a limited time" available, but if there is no fixed deadline, people will not feel itchy to step in now or risk missing it.
That's why people still start live, even though they work a lot more. When the cart closes or the special price finally disappears, a real sense of urgency and excitement arises.
Gabe gets the best of both worlds with a tool called Deadline Funnel.
How Deadline Funnel creates urgency
Deadline Funnel knows when a user enters a campaign and assigns a personal deadline. Once their deadline has passed, the special offer or the pricing will be canceled.
In Gabe's campaign, users have a 5-day window to receive 50% of their first month membership program. If you click on a link to a sales page during this period, you'll see the 50% discount and a banner that counts down the remaining time.
If you click through after your deadline, you will see the regular prices and no timer.
Before the deadline
After the closing date
The Deadline Funnel even tracks users across devices and platforms. Whether you click on messenger, email, phone or computer, the deadline is the same. (See below how it works.)
Using the Deadline Funnel in ManyChat
Deadline Funnel magically tracks users through their funnel and cross-platform email addresses and URL parameters.
This is how the setup works in Gabe's case.
Within Deadline Funnel, he has assigned 2 links, one for the duration of the special offer and one for after its completion.
Deadline Funnel then generates a dynamic link containing an e-mail parameter.
This is the link used in ManyChat with the part being replaced by ManyChat's mail merge field. Now, Deadline Funnel can guide them to the right URL and display an exact timer based on the time remaining.
A step-by-step guide to this process can be found here in Deadline Funnel's article.
Want to demonstrate the creative strategies you used to get results with chatbots? Tell us about it in the Facebook group of the Bot Academy and you could be our next case study!
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