Videos are getting hotter by the day and become the most popular medium for content marketing and marketing in general. If you want to use videos, here are seven tips to help you make a solid video marketing campaign.
1. Think of a Sound Concept
The first step is to know and write down what the video is about. It may seem like you can just jump in and create a video, but without a concept, you have nothing to work with.
To begin your video marketing campaign with the correct hint, you must specify the following:
Your target audience. Who is the target audience of the video? Identify the people you want to reach. Your audience determines the style, tone and content of your video. The product or service you want to present. Build a solid concept for what you want to promote. You may present your products or services and highlight their benefits and features. The message you want to submit. What should people do after watching your video? You need a call to action (CTA) or a message that tells the audience what to do next. Learn more about your business? Are you visiting your website? Start trial subscription …?
2. Key words are critical
Keyword research is mainly conducted for written copies or content for websites and online ads. However, this does not mean that this does not apply to videos. If you go to YouTube and type search words in the search bar, you'll find a drop-down box full of suggestions. These are the most common video searches for your search:
You can use various online tools to find the right keywords for your video and campaign. Once you have the keywords, you can optimize the script and other content for the video you're creating.
3. Get Connected to the Writing (a Screenplay)
About 90% of YouTube videos play with sound. Nobody wants to hear a boring monologue with boring content. People want to hear a dialogue, not a lifeless robot that appeals to them.
Do not use abbreviations for scriptwriting. Invest in a decent script and ensure the video and audio quality. Here are some tips to put together a script:
Make a list of the points you want to address in the video. Mention the topic of the video to avoid losing the viewer. Keep it simple by avoiding unnecessary jargon and long sentences.
4. Get help from tools
Whether you're a video marketing guru or just starting out, you'll need to use some tools to create your videos.
You do not have to break the bank to create a great video marketing campaign. The web is full of resources. (However, you probably do not have time to search for the perfect tool, here's a list of tools: video editors, photo and audio libraries, and livestream video platforms, just to name a few.)
If you're on a tight budget, you'll find some free tools. If you want to be pampered, there are more options available.
5. Animation can help
Depending on your needs, explanatory videos that are accompanied by a voice-over can be very appealing and great at explaining how something works. They are also great for submitting complex ideas or messages.
Businesses often want to showcase their products or services, but sometimes it's difficult to understand or use them. With explanatory videos, you can help the viewer understand the message of your business efficiently and effectively.
This is because visuals are easier to understand than text or audio alone. Here are some types of animated explanatory videos you can create:
6. Do not forget the call to action
At the end of the video, a convincing message or CTA should be addressed to the audience. In most cases, users need instructions on what to do next. The action can be simply to visit your website or contact a potential prospect.
A call to action does not necessarily have to be negotiable. You can use these expressions at the end of the video to encourage your audience to act:
"Learn more about our company." "Check our website for more content like this!"
7. Spread the Word
After you have your video, it's time to let it work. You can not just post it on a platform and expect it to spread like wildfire. Here are some places to post your videos:
Your websiteYour landing pageYour YouTube channelYour social accounts: Facebook, Instagram, Twitter, etc.
Use your social media platforms to promote the video. Transfer it to your followers in your feed and wherever you can imagine where your target audience can find it.