Digital Marketing Strategies

The 5 emails you need to ship this Cyber ​​Monday to Skyrocket Gross sales

According to Adobe Analytics, online sales of Cyber ​​Monday reached an all-time high in 2018, reaching a record $ 7.9 billion. That is an increase of 19.3% over the previous year – and sales are expected to increase only in December of this year.

Are you ready to launch your Cyber ​​Monday email campaign? Here's a content calendar to help you maximize your advertising.

Your 5-email campaign for Cyber ​​Monday 2019

November 29th: Submit your "teaser" email. Test your ad with a preview email sent three days * before Cyber ​​Monday. Tell your subscribers that something big is coming up on December 2nd. Do not tell them what. Let her be curious about the announcement.

* You want this email to be sent no more than three days in advance. Otherwise, you can slaughter your sales in advance of the live delivery of the promotion. People may hesitate to buy something if they know that a better deal is only days away.

December 1: Send a countdown email. Send a 12-hour countdown email to your audience the night before your promotion starts. (The anticipation!) You can plan this in advance in your AWeber account.

No AWeber account yet? Sign up for a free 30-day trial and get your planned Cyber ​​Monday emails!

December 2nd (mornings): Start your PhD. Submit your promotion – whether it's a coupon code that gives your subscribers a percentage of their purchase, a free present on their purchase, or a special giveaway for their first 200 customers – on Cyber ​​Monday.

Related Topics: Create your own beautiful, branded e-mail template in seconds!

December 2nd (afternoon): Resend your promotion. Not all your subscribers will be busy with your email. That's fine: your inboxes are flooded with deals on Cyber ​​Monday. For this reason, I recommend sending your message to everyone in your list who did not open or clicked later in the day. It's another opportunity for you to reach her.

December 3rd: E-mail after graduation. AWeber allows you to "tag" subscribers who get your promotional emails to a specific page on your site. Send a follow-up email the next day to the group of subscribers who viewed a particular product page or checkout, but never made a purchase. Let them know that the product is still available, reiterate the benefits of shopping and tell them that you will extend the action by just a few hours just for them!

Email Examples for Creative Cyber ​​Monday

Below are some of our most popular email marketing ideas for Cyber ​​Monday in years past. Use it as feed to create and launch your own email marketing campaign using AWeber this cyber-Monday.

Cyber ​​Monday Email: Chubbies

Chubbies, the brand known for short shorts (think of "Larry Byrd," short shorts …), had fun with their Cyber ​​Monday email campaign. They called it Thighber Monday and turned it into an event.

A new free gift – such as duffle bags, blankets, hats and more – was revealed by e-mail every Monday. If you have purchased a product on its website, you and your purchase will receive the gift for that hour.

The campaign sent people returning to their inbox hour after hour to find out which free gift would be revealed next.

 Send Cyber ​​Monday Email to Chubbies "class =" wp-image-89738 "/>





<h3> <strong> Cyber ​​Monday Email: Melyssa Griffin </strong> </h3>
<p> Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs increase their audience and income. For Cyber ​​Monday, Melyssa has put together all her online classes for a fantastic price. Bundling or packaging certain products may make the promotion bigger and more effective than giving a discount to each item. </p>
<p> <strong> Related: </strong> Your GIF Holiday Guide: Use These FREE GIFs for Black Friday and Cyber ​​Monday in Your Emails </p>
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That is an increase of 19.3% over the previous year - and sales are expected to increase only in December of this year. \n\n\n\n Are you ready to launch your Cyber \u200b\u200bMonday email campaign? Here's a content calendar to help you maximize your advertising. \n\n\n\n\n Your 5-email campaign for Cyber \u200b\u200bMonday 2019 \n\n\n\n November 29th: Submit your "teaser" email. Test your ad with a preview email sent three days * before Cyber \u200b\u200bMonday. Tell your subscribers that something big is coming up on December 2nd. Do not tell them what. Let her be curious about the announcement. \n\n\n\n * You want this email to be sent no more than three days in advance. Otherwise, you can slaughter your sales in advance of the live delivery of the promotion. People may hesitate to buy something if they know that a better deal is only days away. \n\n\n\n December 1: Send a countdown email. Send a 12-hour countdown email to your audience the night before your promotion starts. 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