How do I put together for the massive adjustments Fb Messenger brings?

Even though they no longer have a fixed deadline for this change, Facebook is still gearing up for some big changes to subscription message permissions. If you're a Facebook page administrator who uses chatbots to send regular content updates to your subscribers, you'll need to read this.

In order to reach your subscribers on Facebook Messenger for free, you must obtain permission by proving that your bot is not spam.

Facebook switches from subscription-level app-level news to page-level subscription news. Instead of allowing messages to be sent to your users that come from ManyChat, Chatfuel, Mobile Monkey, etc., this is handled by the person who runs the Facebook page. If you read this, there is a good chance that you are that person.

This means that you must request permission to send regular messages to your subscribers in Messenger. Let's examine what you need to know to be ahead of the curve.

What is subscription messaging?

A subscription message is a regular content that informs your subscribers and does not try to sell them.

This may seem trivial to subscription news at first glance, but offers significant benefits.

Some examples of subscription content:

Free daily recipes from a cookbook author
Free weekly health tips from a gym
Free marathon training tips from a running shoe company
Free chatbot messages from Bot Academy

What do all these have in common? They offer something useful without selling anything.

Consistent updates mean that meaningful content keeps you in touch with your audience, which is valuable to you (with engagement) as well as to you (useful and relevant information). It therefore makes sense to maintain this fruitful relationship with your audience and to adapt to the new guidelines.

So if you provide your audience with regular content, you should now apply to continue submitting subscription news about your bot. There is some information that you need to provide to Facebook to be approved under its policies. Let's get to the next one.

How to Apply for Subscription Messages

Fortunately, the process is straightforward. Let's start with three easy steps to access the message request form.

Go to page settings
Select the Messenger Platform tab in the left column
In the Advanced Messaging Features section, Subscription Messaging has a Request link. Click on this link to start the application.

Once you have accessed the request form, you must enter three pieces of information:

Choose the type of regular content your page sends: news, productivity, or personal tracking. Most of us are covered by news, unless your business is specifically a productivity or health / fitness / financial instrument.
Provide more information about the type of messages you send to help reviewers better understand their specific content.

Give your subscribers two examples of messages that you normally write as regular content.

Finally, check the box below to confirm that your bot complies with the rules and sends only non-promotional content.

Note that the request form is manually reviewed so that a real person reads your answers and reads what you submit. It is worth giving good examples and as much additional information as possible to facilitate the approval process.

But do not worry if you get rejected because you can re-apply as many times as necessary. In the meantime, there is no limit to sending other types of messages while your subscription messaging application is in progress.


There is a lot to consider and more evidence that creating and managing bots requires consistent effort. If you want to know the pros and cons of proper chatbot creation and implementation, Bot Academy is the leader in Chatbot training. Use this for our free training.