I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things about Google Ads. If you know me, I would like to talk more about the "bad things". So we started talking about the change that saw Google Ads expand more match types in August.
Andrea provided tips and advice on keeping track of these changes, sharing those changes with customers, and ultimately ensuring that you're not wasting your ad spend when Google extends your keyword selection. She also gave some general advice on Google Ads tips and strategies.
Here is the video:
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About the Author
Barry Schwartz is the news editor of Search Engine Land and owner of RustyBrick, a New York-based web consultancy. He also runs Search Engine Roundtable, a popular SEM related search blog.