Digital Marketing

Video: Andrea Cruz Lopez Provides Match Sorts to Google Adverts

I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things about Google Ads. If you know me, I would like to talk more about the "bad things". So we started talking about the change that saw Google Ads expand more match types in August.

Andrea provided tips and advice on keeping track of these changes, sharing those changes with customers, and ultimately ensuring that you're not wasting your ad spend when Google extends your keyword selection. She also gave some general advice on Google Ads tips and strategies.

Here is the video:

I recently started this Vlog series. If you want to sign up for an interview, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

About the Author

Barry Schwartz is the news editor of Search Engine Land and owner of RustyBrick, a New York-based web consultancy. He also runs Search Engine Roundtable, a popular SEM related search blog.