Creating optimized content is great for marketing. However, revise and update them to make sure they stay relevant for a long time.
Creating organic content for Search Engine Optimization (SEO) purposes is a key part of most content strategies. By using the right keywords, making relevant copies, adding attractive images, splitting the text with header tags, and incorporating good backlinks, you can improve your ranking.
If this is done to a high standard, you will have every chance of getting your content to the first page of the search engine within months. This will be done through the production of consistent quality, but also volume. Time also matters: Older URLs usually dominate the ranking pages as they have more time to build up a good authority.
All this is of course a blueprint for good writing content and SEO, backed up – as it has to be – by strong technical search engine optimization like a quick upload time on your site.
Why should you update content?
However, there is no way to rest on your laurels. Not only is it that you must continue to produce good content to maintain your authority and ranking, but also because your existing content is likely to age quite a bit if you leave it alone, which is your ranking harm.
This can be caused by a number of factors:
Your article may be out of date and refers to an impending event or situation that has passed. New facts and relevant numbers may have appeared since you wrote your blog. Some changes may have been made to the services, which means that a blog on a particular topic is outdated or at least omits something important. The keywords that helped you to get the article ranked may not be the ones that apply later. For example, if the linked article or video is removed
This means that it's important to return to and update your existing content.
Why change means staying up-to-date
Dealing with updating events may be self-explanatory, but may be very relevant at times.
Political developments such as Brexit or general elections are those that differ & # 39; before and after & # 39; Element about her. An article might talk about what might happen in a particular scenario, which means that it will become obsolete once it is known if this possible situation has occurred.
In fact, Brexit has proved to be a very good example of what situations might look like in areas such as law, trade, and finance:
The question of what agreement Britain is potentially withdrawing from the EU, when a Brexit takes place, with multiple extensions of time by a second referendum change in politics or the occupation of the Downing StreetA parliamentary elections and the multitude of possibilities
These are examples of how everything that was written on a topic at once, could quickly become outdated, though perhaps one of the most recent fleeting in recent history.
The production of new facts and figures may be a less dramatic development, but is important to the relevance of an article. For example, an article citing some one-year research data will become less relevant over time. When new numbers appear, they can be changed to reflect them. If the data shows a similar picture, it will at least be more timely. On the other hand, if the new information shows a very different picture, the article needs to be fundamentally revised.
Changes to company policies and services can cause many items to be reworked. At least, this is a situation that content producers can be aware of when they find their way around your site. Although it is difficult to do this in large amounts in the short term, it is a one-time task.
Why You Need to Make Changes to Keep SEO
Keywords, however, require much more research. There are several tools, such as SEMRush and BuzzSumo, that can identify the keywords that have the greatest impact and are searched most frequently.
Many of these do not change, especially if they are standard terms. If you are a law firm, "law" or "law" will always be popular, as well as "shoes" for an ecommerce shoe company. However, some others may change over time. This may be because some topics are getting up to date or circumstances are changing (which in a field like the law would certainly apply to passing new laws) or that a search engine has changed their algorithms.
Backlinks are another important area. If you have good backlinks with a lot of authority – like an article or video from a source that regularly receives millions of hits – this is perfect for your SEO. So it's not hard to figure out how much can be lost if they are removed.
You can use a broken Link Checker or simply check the links to see if they are all OK. The first method is faster, but the second method is more careful, but you can also check the backlink for relevance and timeliness. In fact, it's ideal if your backlink is less than a year old. Just as the general content and keywords can be improved by updating, your backlinks can also be updated.
Think of your written content this way may seem a little strange. After all, so many online articles that you might come across are from previous years. However, if you want it to be relevant to your customers today, last year's information will do little to generate leads and interest them in what you have to offer.
How to manage BeUniqueness Content
At BeUniqueness, we regularly review and update our own content for the reasons stated in this article. We also do this for our clients, because once content has been released, there is great potential to continue generating awareness and leads when properly cared for.