Digital Marketing

Google Advertisements Conversion Reporting Error Mounted (Largely)

Google Ads Engineers have been working to correct the conversion reports because an error has resulted in conversions being reported in the scripts for the AdWords API, Google Ads API Beta, and Google Ads.

Status update. Starting on Sunday, Google corrected conversion reporting except the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports.

What was the problem? An error on November 20 at 9:00 pm EST caused conversion conversion issues between November 11, 00:01 PST and November 20, 11:59 pm PST. This affected campaigns that do not use last-click attribution.

The problem was reporting, not smart bid algorithms.

Why are we interested? If you've downloaded conversion field data through the Ad APIs or Google Ads scripts at 20:00 PST between November 20 and November 24, and you're not using last-click mapping, you should try this data again transferred to Make sure that it is correct. Keep retrieving data from the above reports that are still affected until they are confirmed to be fixed.

About the Author

Ginny Marvin is the editor-in-chief of Third Door Media. Ginny Marvin writes about paid news and trends in digital advertising and analytics for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both internal and agency management positions. It can be found on Twitter as @ginnymarvin.