Digital Marketing Strategies

Immediate Consumers with Countdown Timer

I'm excited to introduce you to the latest addition to GetResponse landing pages, which can help you get more conversions by creating a sense of urgency.

Sounds interesting? Then read on to learn more about the countdown timer and why you should use it to let your potential customers know how much time they have until their offer expires.

Editor's note: We recently updated the countdown timer item. From now on, you have two options: a timer that expires on a specific date and time (eg, time remaining until Black Friday) or a evergreen timer counts down as soon as a visitor enters your page.

We know that a visitor's average attention span has now dropped to 8 seconds. For this reason, you should design each of your landing pages to attract as much attention as possible.

Today, online marketers use countless convincing tactics based on human psychology to grab their visitors' attention and turn them into customers.

Shortage

I'm sure you've seen the term "limited availability" used by many companies. Because when things get scarce, people think they are more valuable. In other words, the value of a product can increase dramatically if the quantity is limited.

Booking.com dominates purchasing decisions with scarcity. Just look for a hotel room – and see for yourself.

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<h2> Loss aversion </h2>
<p> People, of course, tend to avoid the loss of things. Especially if these are the things they hang on or want to have. Marketers use this sometimes and present their offers not as something that you could win, but as something that you could lose forever if you do not act right away. </p>
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