Digital Agency

Interactive Advertising as a Technique of Growing Curiosity in Your Enterprise Web site

Traditional marketing is based on a one-sided approach: marketers develop an idea for an app, find space for it, and wait for the results.

This method has worked well for many years. However, traditional approaches are quickly becoming obsolete as technologies change the world in which we live. For example, the Internet has changed marketing forever.

If people now have to buy a product or service, they are most likely to do it online. Google processes about 38,000 queries per second.

Online presence is critical to the success of a business. It is not enough to just create a website. You should also make sure your target audience actually finds it and use it. You need to differentiate yourself from competitors, increase brand awareness, and encourage loyal customers to increase your profits. That's exactly what interactive marketing was developed for.

Interactive Marketing: What is it?

Like outbound marketing, interactive marketing aims to grow your business. It is based on creating a dialogue between your brand and your potential customers by using different types of dynamic content. There are many types of interactive marketing that share the same goal: You should make your content relevant and engaging so that potential customers can interact with it. Here are the four main types of interactive content:

Personalized Content

You can learn about your customers through advanced technologies. They can analyze their geography, demographics, lifecycle, and more. If you know your customers well, you can tailor your content to their needs and preferences, providing a more meaningful experience. If your business operates in different countries, we also recommend using a localization service such as The Word Point.

Interactive Storytelling

Marketers can create dynamic content and improve their storytelling approaches. For example, you can add mixed media assets to your blog posts using infographics, videos, or animations. Such interactive components increase the likelihood that your audience will share your content with friends on social media.

Multilayer Information

It's always good to keep your customers informed, and interactive marketing gives you plenty of options to do it in the most engaging way. It's an easy-to-read way for your visitors, providing them with quick summaries or brief information, and then providing more detailed content to those members of your audience who want to know more.

Bi-directional Interaction

Interaction allows your consumers to actively participate in your marketing efforts. For example, you can use a variety of online tests, games, or interactive videos to motivate your audience and interest them in your product.

Benefits of Interactive Marketing

Increased Conversions

As consumers become more sophisticated, basic signup forms, pop-ups, and other overused lead-generation techniques are losing their effectiveness. However, many of your competitors still use these outdated methods, so you have a chance to stand out.

Interactive marketing is very appealing. If your audience is interested in your marketing content, you'll get more conversions simply because your audience pays more attention to your brand, and you'll prefer other brands in your niche. In addition, you can use personalized content to guide your potential customers through all stages of the sales cycle.

User Engagement

Use interactive marketing to create a more memorable user experience. For example, instead of just textual content, you can include multiple senses at once and combine different types of content. In addition, you can use various buttons and shapes to motivate your audience to action. Your potential customers can answer questions and have a personalized experience.

Chatbots are a great way to add an interaction element. If people visiting your site have questions, they can answer them in conversation without the need to hire and train.

Virality

Interactive marketing also gives you countless ways to optimize your social media content and to encourage your audience to share it. You can offer rewards so people want to share your content. With this approach, you can not only generate more leads, but also create a gamification element that makes your content even more attractive.

Interactive content can potentially become more viral due to its higher sharing ability. Create a giveaway campaign or an advertising contest, and customers will promote your brand without paying for ads.

Qualified Lead Generation

Typically, qualifying leads is a time-consuming task in which you need to consider many different factors. However, with interactive marketing, surveys and competitions allow you to select high quality leads while keeping your audience entertained. Having an interactive experience will not leave your audience bored, so you can ask more questions, employ them, and learn more about them. The main thing is to add questions about your interactive journey organically.

Feedback

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However, traditio","copyrightYear":"2019","articleSection":"Digital Agency","articleBody":" Traditional marketing is based on a one-sided approach: marketers develop an idea for an app, find space for it, and wait for the results. This method has worked well for many years. However, traditional approaches are quickly becoming obsolete as technologies change the world in which we live. For example, the Internet has changed marketing forever. If people now have to buy a product or service, they are most likely to do it online. Google processes about 38,000 queries per second. Online presence is critical to the success of a business. It is not enough to just create a website. You should also make sure your target audience actually finds it and use it. You need to differentiate yourself from competitors, increase brand awareness, and encourage loyal customers to increase your profits. That's exactly what interactive marketing was developed for. Interactive Marketing: What is it? Like outbound marketing, interactive marketing aims to grow your business. It is based on creating a dialogue between your brand and your potential customers by using different types of dynamic content. There are many types of interactive marketing that share the same goal: You should make your content relevant and engaging so that potential customers can interact with it. Here are the four main types of interactive content: Personalized Content You can learn about your customers through advanced technologies. They can analyze their geography, demographics, lifecycle, and more. If you know your customers well, you can tailor your content to their needs and preferences, providing a more meaningful experience. If your business operates in different countries, we also recommend using a localization service such as The Word Point. Interactive Storytelling Marketers can create dynamic content and improve their storytelling approaches. For example, you can add mixed media assets to your blog posts using infographics, videos, or animations. Such interactive components increase the likelihood that your audience will share your content with friends on social media. Multilayer Information It's always good to keep your customers informed, and interactive marketing gives you plenty of options to do it in the most engaging way. It's an easy-to-read way for your visitors, providing them with quick summaries or brief information, and then providing more detailed content to those members of your audience who want to know more. Bi-directional Interaction Interaction allows your consumers to actively participate in your marketing efforts. For example, you can use a variety of online tests, games, or interactive videos to motivate your audience and interest them in your product. Benefits of Interactive Marketing Increased Conversions As consumers become more sophisticated, basic signup forms, pop-ups, and other overused lead-generation techniques are losing their effectiveness. However, many of your competitors still use these outdated methods, so you have a chance to stand out. Interactive marketing is very appealing. If your audience is interested in your marketing content, you'll get more conversions simply because your audience pays more attention to your brand, and you'll prefer other brands in your niche. In addition, you can use personalized content to guide your potential customers through all stages of the sales cycle. User Engagement Use interactive marketing to create a more memorable user experience. For example, instead of just textual content, you can include multiple senses at once and combine different types of content. In addition, you can use various buttons and shapes to motivate your audience to action. Your potential customers can answer questions and have a personalized experience. Chatbots are a great way to add an interaction element. If people visiting your site have questions, they can answer them in conversation without the need to hire and train. Virality Interactive marketing also gives you countless ways to optimize your social media content and to encourage your audience to share it. You can offer rewards so people want to share your content. With this approach, you can not only generate more leads, but also create a gamification element that makes your content even more attractive. Interactive content can potentially become more viral due to its higher sharing ability. Create a giveaway campaign or an advertising contest, and customers will promote your brand without paying for ads. Qualified Lead Generation Typically, qualifying leads is a time-consuming task in which you need to consider many different factors. However, with interactive marketing, surveys and competitions allow you to select high quality leads while keeping your audience entertained. Having an interactive experience will not leave your audience bored, so you can ask more questions, employ them, and learn more about them. The main thing is to add questions about your interactive journey organically. 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