Many people, their e-mail inbox is the wild west. Thousands of e-mails from
Hundreds of brands compete for their eyes.
In 2017, an average of 269 billion emails were sent and received.
In 2018, this number reached 281 billion. By 2022, more than 333 billion emails are expected to be sent and received daily.
The result? Consumers are overwhelmed by e-mails and overloaded.
the kicker: despite the increase in emails, it remains one of
the most efficient marketing channels in the online world.
Marketing is cheaper and ensures a higher ROI
than any other channel, including PPC and Social.
The question is: how can your blog use email list subscribers to increase traffic?
and avoid landing in "unread" or, worse, in the spam folder?
It starts with getting more subscribers but not any subscribers.
want to attract the right people who are interested in what you have to say and
are likely to get involved with your content.
How to make emails the winner of your entire content marketing strategy.
Read more: 43 E-Mail List Building Ideas for 2019
If you sign up for email blasts, the process should go smoothly
almost seamless. If you need to explain the process, it's probably too complex.
In 2000, Steve Krug published the first iteration of his book Don & Make Me Think . In essence, the book is about
Enable users to perform tasks as directly as possible.
Particularly noteworthy is the quote:
Your goal should always be to completely eliminate instructions by making everything self-explanatory or as close as possible. If instructions are absolutely necessary, reduce them to a minimum.
Steve Krug, Let me not think: A reasonable approach to the usability of the Web
Simplifying the execution of tasks increases the likelihood that users will actually complete these tasks. If you'd like to receive more email signups for your blog, you should do the following:
Reduce the number of form fields, just ask for the email and possibly your first name (unless you want to attract qualified prospects, whom we'll cover later). Reduce the number of clicks required for subscribing. Make sure that your form also works on smaller screens simple language for the Subscribe button, eg. For example, "Join Now" or "Join the List," as opposed to vague phrases like "Let's do it."
Make it easier for users to find their opt-in forms by putting them in unique positions
Storage locations, z. Eg at the end of blog posts or in the sidebar of your blog.
Tools such as GetResponse or OptinMonster make it easy to create and add Web forms, whether WordPress or a common Web site builder is used.
Example: This is the e-mail registration form in the middle of the Adventure for Less travel blog, a travel hacking website:
What about popups?
My advice? Carefully handle pop-ups.
Blogs use pop-ups to promote email sign-ups. While pop-ups can be unbelievable
effectively, the pop-ups can also annoy readers.
Make sure your pop-ups are unobtrusive and easy to close, and use action triggers.
For example, you can trigger a popup after the reader clicks a link or has been on the page for a certain amount of time.
The best kind of popup is based on the exit intent. When someone approaches
Leaving the page and the cursor moves within 10-20% of the top of the window
Screen pops up.
Exit Intent Popup with a lead magnet accounts for about 90% of my emails
Create custom opt-ins for different audiences.
Unless your brand offers a superspecific product, there's a good chance that you have more than one audience, and you're probably interested in different types of content.
Create landing pages with only one opt-in
and CTAs for each of your target groups.
For example, if you sell yarn, you may have an email list for knitting and crocheting machines. Or a digital marketing publication may have separate e-mail lists for SEOs and social media marketers.
This strategy serves two purposes. First, you can send subscribers more personalized content, which can increase their opening and clicking rates.
Tailor-made opt-ins also make it easier to segment e-mail lists, which can lead to it
in almost 60 percent more clicks and 14 percent
According to some studies, an increase in emails opens.
Content on topics your audience is interested in has the added value of
Reduction of unsubscribe, which has a positive effect on the overall health of your e-mail list!
Using Two-Stage Opt-Ins
To create a successful e-mail list, you need to find a balance between many email subscribers and qualified subscribers or prospects.
Two-step opt-in or double opt-in is a simple strategy to reconcile these two aspects
Opt-In is a strategy many blogs have implemented since the adoption of the GDPR.
What impact does the storage and use of digital information have on the European Union?
Double opt-ins are not a DSGVO requirement, it can be a good first step.
In most cases, a two-step login means that users must confirm their list
Subscription sent to your email by clicking on a link.
You can get creative with this approach and request information to qualify
an example. Lendio, an online marketplace for small business loans, asks users for the loan amount they are looking for
for as well as her e-mail address.
This seems to violate the previous advice, to keep things simple and to ask
This information serves an important purpose.
Use Creative Lead Magnets
A common strategy for the creation of e-mail lists is the offer of Leitmagneten, z. For example, white papers or e-books to promote e-mail applications.
There is no question that the use of long form contents as a lead magnet can increase
E-mail subscriptions are a challenge.
Creating content is time consuming and often overlooked by users
Looking for quick tips or quick fixes for their problems.
Instead, create strategic guide magnets that can be created in less time, such as: For example, checklists, e-mail courses, or downloadable versions of blog posts so users can read them offline.
Take less time to create a convincing one
Funnel, but still a lot of value for your readers.
For example, Classy Career Girl, a blog and a community to help women build
A career they love uses a cover letter checklist to promote email signups.
Deliver valuable content, not just more noise.
Average office worker receives a total of 121
Emails every day.
It's difficult to sting out when more than 100 other emails compete for attention.
but it is not impossible.
The key to attracting attention in a crowded e-mail inbox is to add value to subscribers.
If you offer added value, not only do you build a good reputation as a useful email list
another boring list.
When people appreciate the content you share, they are more likely to share it with others
Friends who can increase the number of participants even further.
This is especially true for SaaS companies (Service as a Software) who are likely to use e-mail as
their primary communication channel.
Provide valuable content by sending emails
which serve a purpose such as:
Latest industry news Welcome and activation emailsThanks for your emails after purchase. Well written newsletter
For example, if you're a VPN review site, you can use snippets
from your recent reviews in your monthly newsletter:
Adding an Email Social Registration Option
No matter who your target audience is, there is a good chance that they are on a social level
In fact, according to a recent poll, the average Internet user spends between
two and three hours a day in social media.
Use live chat to promote email subscriptions.
The live chat is fast evolving from a nice feature to a must-have.
Installing live customer service chatbots can help customers find the information they need right away, while reducing the resources that brands spend.
A SaaS home service company uses their live chat feature
Answer questions about your software offerings, such as: For example, the planning of plumber visits.
The feature is located in the right corner of the Web site and is expanded when users click a question.
Email is the only channel of
Communication in which you have full control of what is part of what it does
A social media site could change that
Algorithms may lose you ranking in Google, but if you follow the rules (and
You always have direct access to your target group via e-mail.
Remember that every niche and every industry is a bit different. What works for a career page may not work for a SaaS company.
Use A / B testing on your email sign-up pages to find out what works. Features such as color, copy, and even the location of QR codes can have a tremendous impact on your subscriber rate when in use.
How do you receive your e-mail notifications? Do you find these tips helpful? Let me know in the comments below.