Digital Agency

Digital Advertising and marketing Information: Instagram exams the fading out of Likes, the Model Belief Priorities Report, and Fb's new branding instruments

Instagram will begin hiding the number of likes for US users starting next week.
Instagram is supposed to hide the number of likes that posts received in an upcoming test. In areas where it has already been tested, the number of Instagram users has dropped. This has shown study data. Social Media Today

According to an ANA study, the number of women holding leadership positions in marketing is at an all-time high, the Association of National Advertisers, according to recent data from the study. The study found that 52 percent of senior marketers and 47 percent of CMOs among ANA member companies were women. Campaign USA

Brands Link Influencer and Instagram Checkout to Increase Sales
Instagram Checkout has proved popular with some brands that use influencers to create more seamless e-commerce experiences The availability of Amazon Pay also plays an increasing role in the recent stronger Instagram Checkout results. Glossy

Facebook Expands Access to Brand Collab's Manager and Expands Creator Studio with New Insights
Facebook has recently added mainstream access to its Influencer Discovery and Connection database, Brand Collabs Manager, and new tools Enable this to indicate whether a brand page meets the minimum requirements for using the advanced features. Social Media Today

Nielsen Splits into Two Companies Following a Strategic Review
By 2020, leading data and measurement company Nielsen will split into two new companies, as the 96-year-old company recently announced , One company will do analysis and market research, while another company will focus on media measurement, the company said. Adweek

Mixed reality app installs forecast for 10 billion by 2024
The mixed reality market, which includes immersive augmented reality, has seen rapid growth and is expected to grow Exploiting 3 billion Consumer App Installations According to newly released data from Juniper Research, ad spend is expected to rise from $ 2 billion in 2019 to $ 11 billion in five years by 2024. MediaPost

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<p> <strong> Amazon Increases E-Commerce Advertising Spending by 115% in the Third Quarter </strong> <br /> Amazon's success in e-commerce contributed 115% to third-party ad spend year-over-year With a click volume of search inquiries also about 14 percent showed newly published report data. MultichannelMerchant </p>
<p> <strong> Local mobile, social ad sales forecast to nearly $ 45 billion by 2024 </strong> <br /> Social media and local mobile ads are responsible for rapid revenue growth in digital advertising, which is the growth of traditional channels Revenue Expected to Grow 13 Percent to $ 66.9 Billion Next Year – Some of the results of interest to digital marketers in newly published forecast data. Marketing Dive </p>
<p> <strong> Google plans to put shame on slow Chrome sites. </strong> <br /> Google is testing plans to add a visual cue to certain websites displayed in its Chrome browser, pointing to slow-loading content Part of other upcoming features that search giant has recently seen on its Chrome browser. Developer event has announced. The Verge </p>
<p> <strong> Trademarks acknowledge that respect for data is critical to securing customer trust. </strong> <br /> Respecting customer data has topped the list of brand priorities to build trust. This was shown by new reporting data. Personalized communication, transparent and secure data practices, and promises were other important branding confidence-building priorities in the report, involving a large number of high-level decision-makers. Marketing Cards </p>
<p> <strong> ON THE LIGHTER PAGE: </strong> </p>
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