Digital Agency

Advertising and marketing to Millennials in 2020

When entering 2020, it is important to understand how to market to Millennials. Millennials are considered one of the largest and most difficult to target consumer groups.

Since 2018, all millennials who are born between 1981 and 1997 have reached the age of majority. This adult population is so large that the number of millennials even exceeds the number of baby boomers!

Millennials make up a large proportion of consumers, and it is becoming increasingly important to address this group of consumers. Many companies complain that they cannot attract millennials and are always looking for something bigger and better.

Millennials have often been described as disinterested and selfish, dissatisfied, unfocused, and lazy, and are made up of a group of adults joining the workforce with less certainty and value than previous generations. With the advent of social media, millennials have transformed into a world of instant gratification, led a "post-worthy" and filtered life, and changed the way we market.

Appealing with all the stigma surrounding millennials This demographic situation seems to be an insurmountable task. That's why we asked a digital marketing specialist to help us figure out how to address this audience.

Screen Media Group is an agency for innovation and disruption that helps Latin American and Hispanic companies enter the American market. Screen Media Group's digital media specialist and CEO, Neron Meiler, said:

Millennials are like any other consumer group. The only difference is that millennials react differently to marketing than previous generations. This is due to the increase in online shopping, social media and the general feeling of immediacy.

Marketing for young adults shouldn't be daunting. When you get a picture of who millennials are and what they want, it's easy to implement marketing strategies that will help you get great results. Here are some recommendations and tips to keep in mind.

Appeal for Instant Gratification

We live in a digital age in which almost everything is available immediately and millennials love it. We don't even have to leave the house to go shopping, watch a movie, get food, or talk to friends and relatives. Jumping on this train is crucial for marketing success.

In the past few years we may have had little or no direct interaction with our customers. However, with emails, private messages, and comments, we need to maintain correspondence with consumers to build rapport and trust. But that's not a bad thing!


You build brand trust when you maintain contact with your consumers. If you become a company that you believe in and trust, you can easily increase your success.

Bonus: You can use all of this immediate feedback from real life customers to know what they really want and what they deliver to them! It's like having a focus group all the time.

"It is fundamental to implement a marketing strategy and create funnels to address each person with their personal interests," said Neron Meiler.

Be Authentic

Millennials want to buy products they believe in from companies they trust. In the past, marketing focused heavily on what we said about products. When a company brings great advertising to a print publication, sales often increase. Millennials are not interested in the catchy expressions and features that are used to describe products – they are interested in authenticity.

In previous generations, it would never have been acceptable to comment on political positions or social justice, but both of these things can actually help you get in touch with your consumers. If your values ​​match those of a customer, they tend to support your company and buy your product.

Tip: Do you have a reason you believe in? A small part of the profit can show your commitment!

Being post worth

This trick is simple. Make your product something people need to talk about. What drives the average consumer to post a picture of your product on social media? What distinguishes it?

If your product catches the eye, millennials want to post pictures to their Instagram accounts. They receive free advertising and receive the "likes" and comments, which they immediately satisfy through the feedback of their followers.

It's a win-win situation!

Tip: Make your packaging pretty!

Dare to be different

Some of the most successful new age companies have built their success on disrupting our lives.

Warby Parker offered glasses online. Uber developed the idea of ​​riding a car. Amazon has made shopping online easier than ever. All of these things made life easier and provided an innovative solution to problems in everyday life.

If you can create a product or concept that is unique and outstanding, you will be more fortunate in marketing and successful. You found a shoe company – what distinguishes the shoes from other shoes that you can already buy? This is an almost sure way to bring a successful product to the market.

You should work closely with a digital marketing agency to develop a successful digital strategy. In today's complex market, it is simply not possible to spread the word and count on online sales.

Bonus: You are a trendsetter!

Inbound Marketing is Das neue Marketing

A few years ago, companies trusted SEO, media buying and digital campaigns with banners and rich media. While this attracts people to your website, conversions have dropped tremendously. The frequent use of phones on the desktop has also affected the way you have to communicate your message.

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This adult population is so large that the number of millennials even exceeds the number of baby boomers! Millennials make up a large proportion of consumers, and it is becoming increasingly important to address this group of consumers. Many companies complain that they cannot attract millennials and are always looking for something bigger and better. Millennials have often been described as disinterested and selfish, dissatisfied, unfocused, and lazy, and are made up of a group of adults joining the workforce with less certainty and value than previous generations. With the advent of social media, millennials have transformed into a world of instant gratification, led a "post-worthy" and filtered life, and changed the way we market. Appealing with all the stigma surrounding millennials This demographic situation seems to be an insurmountable task. That's why we asked a digital marketing specialist to help us figure out how to address this audience. Screen Media Group is an agency for innovation and disruption that helps Latin American and Hispanic companies enter the American market. Screen Media Group's digital media specialist and CEO, Neron Meiler, said: Millennials are like any other consumer group. The only difference is that millennials react differently to marketing than previous generations. This is due to the increase in online shopping, social media and the general feeling of immediacy. Marketing for young adults shouldn't be daunting. When you get a picture of who millennials are and what they want, it's easy to implement marketing strategies that will help you get great results. Here are some recommendations and tips to keep in mind. Appeal for Instant Gratification We live in a digital age in which almost everything is available immediately and millennials love it. We don't even have to leave the house to go shopping, watch a movie, get food, or talk to friends and relatives. Jumping on this train is crucial for marketing success. In the past few years we may have had little or no direct interaction with our customers. However, with emails, private messages, and comments, we need to maintain correspondence with consumers to build rapport and trust. But that's not a bad thing! You build brand trust when you maintain contact with your consumers. If you become a company that you believe in and trust, you can easily increase your success. Bonus: You can use all of this immediate feedback from real life customers to know what they really want and what they deliver to them! It's like having a focus group all the time. "It is fundamental to implement a marketing strategy and create funnels to address each person with their personal interests," said Neron Meiler. Be Authentic Millennials want to buy products they believe in from companies they trust. In the past, marketing focused heavily on what we said about products. When a company brings great advertising to a print publication, sales often increase. Millennials are not interested in the catchy expressions and features that are used to describe products - they are interested in authenticity. In previous generations, it would never have been acceptable to comment on political positions or social justice, but both of these things can actually help you get in touch with your consumers. If your values \u200b\u200bmatch those of a customer, they tend to support your company and buy your product. Tip: Do you have a reason you believe in? A small part of the profit can show your commitment! Being post worth This trick is simple. Make your product something people need to talk about. What drives the average consumer to post a picture of your product on social media? What distinguishes it? If your product catches the eye, millennials want to post pictures to their Instagram accounts. They receive free advertising and receive the "likes" and comments, which they immediately satisfy through the feedback of their followers. It's a win-win situation! Tip: Make your packaging pretty! Dare to be different Some of the most successful new age companies have built their success on disrupting our lives. Warby Parker offered glasses online. Uber developed the idea of \u200b\u200briding a car. Amazon has made shopping online easier than ever. All of these things made life easier and provided an innovative solution to problems in everyday life. If you can create a product or concept that is unique and outstanding, you will be more fortunate in marketing and successful. You found a shoe company - what distinguishes the shoes from other shoes that you can already buy? This is an almost sure way to bring a successful product to the market. You should work closely with a digital marketing agency to develop a successful digital strategy. In today's complex market, it is simply not possible to spread the word and count on online sales. Bonus: You are a trendsetter! Inbound Marketing is Das neue Marketing A few years ago, companies trusted SEO, media buying and digital campaigns with banners and rich media. While this attracts people to your website, conversions have dropped tremendously. The frequent use of phones on the desktop has also affected the way you have to communicate your message. 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