Digital Marketing

Make 2020 the yr of e-commerce to enhance the cellular expertise

Contributor and SMX spokesman Duane Brown explains in this video why 2020 is the year in which you get your mobile experience under control, find the platforms your customers are on, and experiment to see if they are for You are new]

Below is the video transcript:

Hey, my name is Duane Brown. I have an agency in Montreal, Canada. We focus on two areas, paid ads, PPC, Google, Facebook and the like. We also do CROs for customers. We often have to figure out how their websites convert more. And many of our customers are active in e-commerce.

I think there are many trends for next year. I think there are two areas that we all need to focus on. One is that more people will be spending time with Pinterest, Snapchat, and even Tik Tok. So do you have customers on these platforms? And does it make sense to test them in 2020? They know Google, Bing, Microsoft, Facebook – they're all great places. But I think it makes sense to spend more time on these other platforms when your customers are there.

I think the bigger problem for next year is that we still don't have a great mobile experience, especially not your e-commerce experience. You see people with pop-ups, people with experiences that don't match the desktop and with more and more traffic taking place on mobile devices. I think it makes sense to think of 2020 as the year when you search your website and find out if this is the experience customers want, especially on a mobile device. Is this the experience customers are supposed to have and does it fit your desktop?

If we go into recession and people spend less next year, you need to make sure that you serve all of your customers. Or if the opportunity arises, expand your customer base by market shares. Mobile is a great way to do this because the mobile experience is still not where it needs to be and 2020 can be the year mobile gets even better.

This is part of a special feature of our expert community of what successful marketers will do in 2020. Read more >>

The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the Author

Duane has been described by friends as an international man of mystery and a digital nomad. He has lived in 6 cities on 3 continents and has visited 40 countries around the world. He uses his curiosity for people and his love for viewers to run better marketing campaigns for customers. After leaving Toronto in 2011 to gain an international view of the world. He has worked for Telstra in Australia and for brands like ASOS, Jack Wills and Mopp (bought in September 2014) in London. He now lives in Montreal, Canada to help brands grow through data, CRO and marketing at Take Some Risk Inc.