Creating ranked content encompasses both art and science.
The creativity, the writing voice and the style you use form the art side. Refined language and the clear transmission of information appeal to readers, which helps your SEO.
On the scientific side, you need to implement a repeatable formula that is the key to creating useful content that is currently relevant to your focus keyword.
Combine both the art and science of content and you will delight readers as well as search engines – a powerful combination that matches the ranking on page 1 of the search engine results pages (SERPs).
Marketers crave a Page One ranking on Google for a reason: 54% of the clicks for an average SERP go to positions 1, 2 and 3. Since 71% of all website visits are due to Google search This spots full of opportunities for traffic, leads and conversions.
We have seen that this opportunity is characterized by our own content marketing in my company and has perfected a recipe for a ranking through eight years of blogging. Once we focused on strategic, structured content and consistency – we never missed our goal of missing one blog post a week – our ROI took hold:
Ranking for nearly 24,000 keywords 90,000 organic traffic per month $ 4.5 million in sales with over 5,000 customers
More recently, we've implemented the same ranking strategy on a brand new site called Content Hacker. This is how it works.