Older B2B company marketers say email is the best channel for producing and maintaining leads, blog posts / articles are the top content type to get potential customers through the funnel, and LinkedIn be the most effective social network for your brand recent chief marketer research.
The report is based on data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of Marketing, Marketing Director, etc.) working for B2B companies.
Respondents say that email is the channel that produces leads with the highest ROI, and they also rate email as the most effective channel for maintaining leads.
Blog posts / articles are the top content type to move potential customers through the funnel. 55% of those questioned mentioned it as one of the most effective approaches.
LinkedIn is the most popular social network among respondents. 84% say it is one of the most effective platforms for their brand.
For more information, see the infographic below: