Google Ads (the former AdWords) is far more intuitive and user-friendly than in previous years. Despite a simplified user interface, greater data transparency and more functions, Google Ads still has nuances and complexities.
Google Ads is often a difficult platform for most companies to become profitable: the competition in Google search is increasing day by day, and the dynamism of PPC advertising requires consistent monitoring, optimization and above all the simple knowledge of where to look
To become a competent PPC advertiser, you need a basic understanding of how certain things work, including basics like keyword match types and the important distinction between campaigns and ad groups – but also advanced features such as: For example, reading a search term report, using negative keywords and using ad extensions.
Although most of these things seem obvious to experienced PPC advertisers, this article may contain some ideas and approaches that can be useful even for experienced users. In order to demonstrate these Google Ads tips, I will guide you through real customer accounts, with which I can best articulate the importance behind each tip.
1. Understand your chosen bid strategy
When creating a new campaign or customizing a campaign’s existing settings, Google Ads makes it easy to choose a bid strategy (Maximize Clicks, Maximize Conversions, Improved CPC, Manual CPC, etc.).
However, without fully understanding how these bid strategies work, you could consume your daily budget pretty quickly.