Company marketers plan to avert the budget from face-to-face conferences and spend more on virtual events due to the COVID-19 pandemic. This is the result of recent studies by NewsCred and Sirkin Research.
The report is based on data from a survey conducted in April 2020 of 100 marketers working for businesses (80% of them with annual sales of $ 1 billion or more).
The most important areas in which marketers are likely to invest less due to the COVID 19 pandemic are personal events / conferences (88% say so), direct mail / public relations (34%), digital advertising (27%) and premium Content (19%).
Areas with increased investments
The most important areas that marketers want to shift their budget to are virtual events (78% say this), web content (72%) and webinars (67 %). , social media (66%), blog content (57%) and video production (50%).
About Research : The report is based on data from a survey conducted in April 2020 of 100 marketers working for companies (80% of them with annual sales of $ 1 billion or US more).