Digital Agency

B2B Advertising Information: Largest B2B Differentiation Research, Fb Buys Giphy, LinkedIn Prepares Tales, and Fb's New Video Chat

B2B Decision-Makers Survey: Effects of COVID-19 on Marketing, Purchasing and Sales
65 percent of B2B buyers in companies today view online interactions as more important than traditional vendor discussions digital marketers are of interest and are included in newly released survey data on response to B2B pandemics in the United States. MarketingProfs

Facebook just bought Giphy
Facebook acquired the popular animated GIF image platform Giphy in a $ 400 million move, which is likely to be more deeply integrated into both Facebook's own Instagram and giant will be announced in its messaging functions, social media. Engadget

LinkedIn stories are almost there: Will she reinvent the B2B social media landscape?
LinkedIn (customer) tested its variation on the popular short story story format. When launched for the 690 million users of Microsoft’s own platform, LinkedIn Stories would bring B2B marketers a new digital tooltelling tool option on the platform. MarketingProfs

Brand awareness ranks first in email signature marketing
82 percent of marketers seek brand awareness in email signature marketing and top the list of goals in recently published survey data who also showed this According to the survey, 48 percent want to increase website traffic via email, while only 19 percent are looking for customer loyalty. MarketingCharts

Google reviews candidates for the successor to the third-party cookie.
With traditional web tracking cookies largely abandoned, Google continued to test the company's recently announced privacy sandbox alternative. That still works with the ad auction format, the search giant announced. Digiday

ANA report finds that most marketers have supplier diversity programs, about half of them impacting marketing / advertising services
While 75 percent of marketing companies include supplier diversity initiatives, only 40 percent are specific Services for Advertising, one of several insights that digital marketers are interested in in recently released Association of National Advertisers (ANA) reporting data. MediaPost

 2020 May 22 statistic image "width =" 600 "height =" 200 "class =" alignnone size-full wp-image-28488 "/> </p>
<p> <strong> Facebook's Messenger Rooms video chat option for multiple participants is now available to everyone. </strong> <br /> Facebook has recently launched its video messaging feature "Messenger Rooms" with a global version that includes up to 50 video participants and the ability to view via Facebook's feed. Social media today </p>
<p> <strong> Reddit Revamped Ad Sales With New Pinterest Chief The company also restructured its sales team to accommodate changes from the global health crisis. Digiday </p>
<p> <strong> The shift of the pandemic from "acute" to "temporary" is what consumers expect from brands. </strong> <br /> Around 56 percent of global consumers say that they now primarily favor brand advertising as normal. Recently published survey data is of interest to online marketers. However, 10 percent of respondents said they somewhat disagree with the return of brands to normal advertising, while 5 percent strongly disagree. MediaPost </p>
<p> <strong> Marketers at B2B companies inform about the value of social media </strong> <br /> 37 percent of B2B decision-makers see a brand's social media presence as the biggest online differentiator, according to newly published survey data through digital experience and self-service options with 33 percent each, and content marketing and community engagement with 31 percent each. MarketingCharts </p>
<p> <strong> ON THE EASIER SIDE: </strong> </p>
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