Digital Agency

B2B Advertising Information: Prime B2B Methods, 2021 Advert Market Restoration, Manufacturers Spending Extra on Social Networking, Fb's Giphy Purchase Below Evaluate

B2B Wannabes: Most brands have a gap in customer focus. Study Results
71 percent of B2B brands have digital experiences that do not meet customer expectations and needs, while 82 percent have implemented a digital transformation project – two of several statistics that are of interest to digital marketers and are included in recently published study data. MediaPost

The global advertising market is expected to recover in 2021.
In 2021, global advertising will recover from the losses caused by the ongoing pandemic. In total, digital advertising is forecast to grow by 2 percent. According to the newly published report data from Magna Global, the figure is 10 percent and social data 7 percent. Adweek

AppsFlyer: App retargeting conversions jumped during coronavirus locks
Conversions for own and paid realignments increased by 31 percent and 35 percent between February and April, which shows how the app -Installations in the first periods have risen due to the global health crisis, according to recently released app re-targeting report data. Adweek

Companies See Online Growth During the Pandemic: Study
46 percent of companies selling online saw growth during the pandemic. 52 percent plan to spend more on social media, and 64 percent anticipate an increase, according to recently released survey data on the interest of digital marketers on their websites. MediaPost

Facebook's acquisition of Giphy is under review.
Facebook's takeover of the animated GIF platform Giphy worth $ 400 million is currently under investigation by the UK anti-trust agency Instagram during the cartel investigation. Adweek

Twitter adds a new prompt for retweets when users have not opened the link.
Twitter has made efforts to make it difficult for users to share links to content that they have not read and implemented. A test that prompts users to retweet links that they have not opened via Twitter – a shift that may affect the use and measurement of campaigns on the platform by marketers. Social media today

 2020 June 19 Statistics picture "width =" 600 "height =" 200 "/> </p>
<p> <strong> Mobile game advertising revenue increased 59% during the pandemic. </strong> <br /> Digital marketers saw a 59% increase in mobile gaming ad revenue during the ongoing pandemic, accompanied by clickthrough rate (CTR) for mobile games ads, according to recently released reporting data, during the reporting period 34 percent have increased. Mobile marketer </p>
<p> <strong> Pinterest has started testing a new version of stories called Story Pins with US developers. </strong> <br /> Pinterest has provided some users with a trial version of a new variety of pins in story format for sharing ideas. With the Story Pin Test, which also adds new editing, publishing, and video features, the social Platform recently announced. TechCrunch </p>
<p> <strong> Google's new search leader – Prabhakar Raghavan </strong> <br /> Prabhakar Raghavan is a longstanding expert in the search industry. The Search Engine Journal takes a look at the new Google search guide and what it brings into the role. Search engine journal </p>
<p> <strong> What is in the strategic plans of B2B marketers this year? </strong> <br /> 78 percent of B2B marketing professionals plan to use content marketing in their overall strategy for 2020, and top a list of recently released survey data. followed by 77 percent who expect digital ads, PPC or re-targeting, 75 percent who want to use email, and 71 percent who want to use video. MarketingCharts </p>
<p> <strong> ON THE EASIER SIDE: </strong> </p>
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