Digital Agency

B2B Advertising and marketing Information: How B2B Occasions Change, Customers Change Model and New B2B Micro-Segmentation Information Throughout a Pandemic

Study: Most Americans Permanently Change Brands During the Pandemic
45 percent of US consumers changed at least one brand preference during the global health crisis, and 62 percent believed their brand would change becomes permanent – two of several points that are of interest to digital marketers in recently published survey data. MediaPost

How micro-segmentation increases B2B conversion rates
Micro-segmentation helps both B2B sellers and customers with better conversion rates and more relevant customer experiences, with around 68 percent of B2B buyers finding That It Matters According to recently released Forrester reporting data, vendors can present relevant content throughout the buying cycle without having to rely on sales reps. Digital Commerce 360 ​​

Gartner identified five technologies to create more agile and scalable advertising opportunities for marketers.
The trends in digital advertising that most impact the industry have been described in Gartner's recent annual Hype Cycle for Digital Advertising 2020 report, which highlights the rise in Advanced Supply-Side Bidding (ASSB), Identity Resolution (IDR ) and other areas that are of interest to digital marketers. MarTech series

Facebook releases new web collage app via its experimental NPE team
The Facebook test bed team for new product experiments (NPE) has launched an experimental image display app called E.gg, the one Review offers The social media giant recently announced that modern photo collages could offer marketers new opportunities for visual presentation. Social media today

What types of content generate convertible leads?
Marketers generate most lead conversions using online content that includes videos that 41 percent of marketers consider to be the most effective format, 36 percent webinars and 36 percent original research top the list of newly released survey data that is of interest to digital marketers. MarketingCharts

LinkedIn offers additional tips for virtual events in a new manual.
Microsoft's LinkedIn client has released new insights into the use of its LinkedIn live and event features, including marketing survey data showing that some 69 percent of marketers find it difficult to switch to virtual events , the company recently announced in connection with the launch of its second event guide. Social media today

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<p> <strong> Infographic: Consumers want to see more brands in esports </strong> <br /> Today’s consumers want to find more brands including esports in their campaigns, 72 percent would like to see brands that are adept enough to use the medium’s rapid conversation. The gaming industry is the dominant media channel for Gen Z and millennials and is expected to spend more than $ 1.5 billion in brand spend, according to recently released infographic data. Adweek </p>
<p> <strong> Zenith: Global advertising spending is expected to decrease 9.1% this year. </strong> <br /> Global advertising spending for 2020 is expected to decrease by 9.1 percent, while digital advertising spending is expected to increase only 2 percent, according to recently released Zenith reporting data, digital accounting accounts for more than half of global advertising spending out. MediaPost </p>
<p> <strong> Facebook tests new page design that emphasizes counts </strong> <br /> Facebook has started testing pages that do not contain page-like buttons, instead of focusing on users following pages. The company recently announced that the extended test, which was restricted to certain public figures, has now been implemented for some company pages. Social media today </p>
<p> <strong> How COVID-19 Affects the B2B Exhibition Industry </strong> <br /> 73 percent of B2B event organizers had to cancel a physical event due to the pandemic, and 81 percent started offering virtual alternatives on recently released survey data that is of interest to digital marketers. MarketingProfs </p>
<p> <strong> ON THE EASIER SIDE: </strong> </p>
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