Discover who offers the best free email marketing services. Including the pros and cons, as well as the company that provides most of the additional marketing tools.
By Sean Tinney July 30, 2020
Email marketing is the most efficient way to communicate and build relationships with your audience. You can speak to them directly from their inbox at a convenient time.
Email marketing is such a valuable tool for small businesses. 79% of small business owners say email marketing is important to their success.
Did you know that email marketing is done right, can actually increase your sales, create more loyalty between your customers and increase your brand awareness? Despite the potential impact on a business, only 46% of small businesses use email marketing.
Maybe it's time to start an email campaign. Or maybe you're just not sure how. Maybe it's the cost.
If you know what to look for in an email service provider, it shouldn't matter anymore.
Here at AWeber we want your business to thrive. To help you out, we've put together a comprehensive list that you need to look for at a free email marketing service provider.
What should you look for in a free email marketing service provider?
This is a somewhat tricky question because the requirements of each company will be different. We will do our best to highlight the pros, cons, and key features of any online email marketing company so that you can consider what is most important to your company's success.
I admit that I may be a bit biased when I write about AWeber, so I just let all of the extremely simple add-ons, award-winning customer service, and the world-class platform speak.
AWeber is a leading email provider, helping over 1 million small businesses to successfully grow their businesses. And we did it longer than everyone else (we were founded in 1998).
What makes this free version stand out from everyone else is our commitment to you. The success of your company is very important to us. When you open an account with AWeber, you get the same service that we offer to all of our customers. AWeber Free offers you extremely simple, industry-leading features for free. That's right – no credit card and no payment with AWeber Free. Always.
You also get our industry-leading deliverability. We are experts in ensuring that your message reaches people's inboxes. We do not outsource the processing of emails, so we ensure that we check the deliverability from end to end.
Do you need to switch from another email service provider? No problem, we migrate your contacts and email templates to your new platform. You also have access to hundreds of email templates (and climbing), our easy-to-use drag-and-drop editor, and our landing page builder with free templates.
And we don't stop here. AWeber is constantly expanding its platform based on the feedback we receive from our customers. This means you want to add more features to grow your business or get a better user experience.
Our mission is simple: To provide you with an easy-to-use email marketing platform that does 90% of the work for you.
AWeber Free Email Marketing Tools
AWeber has everything you need to grow your business – for free. In our free plan we offer marketing functions that are important for the success of your company, including:
All email design tools (including smart designers) Campaign automation Sign-up forms Landing page builder Native integration with leading e-commerce and small business solutions Free migration from your current email marketing provider 24/7 phone / email / chat -Access to customer solutions
AWeber Free Email Platform Pros
With so many advantages, it's difficult to limit it to just a few professionals, but I'll do my best. With AWeber Free, you have everything you need to create great looking emails AND landing pages. You can automate your email marketing and integrate with hundreds of other companies.
Drag and drop editor. This could possibly be one of the easiest drag and drop email and landing page editing tools you'll ever use. Create custom emails and landing pages in minutes without ever writing a line of code.
AWeber Free Email Platform Cons
I would be lying if I told you that our free email services have no downsides. We do not offer email split tests for the free plan. There are also some other fantastic features that you can only access with our Pro-Plan. But we can't give the farm away, even though we tried.
But the biggest downside to AWeber Free is that you didn't discover it earlier. Really, it is so good.
MailChimp's Free Email Marketing Tools
The free plan gives you access to several features of MailChimp. However, MailChimp limits the use of the tools to which you have access.
Some of the key features you can get with the free plan are:
SegmentationWebsite builderLanding page builderMarketing CRMIntegrations with over 200 apps
Mailchimp Email Platform Pros
You have not been in the business for 20 years without knowing what you are doing and we give it to MailChimp. They have a very robust platform with several advantages with their free plan. Yes, there are restrictions, e.g. B. Saving most of the main tools for paying customers.
The Marketing CRM tool is a nice touch that you won't see on many other free platforms. You can also create and publish a simple website.
Mailchimp Email Platform Cons
If you value customer support, Mailchimp may not be for you. As soon as you have registered, you will receive 30 days of email support. After that you are alone. You won't get a phone, email, or chat support.
Not everyone has a creative background and can create emails or landing pages that look fantastic and can be converted. Therefore, they rely on the templates of their email marketing provider. With MailChimp you only have access to your "basic" templates.
And while MailChimp's free plan offers some advantages, MailChimp can quickly become expensive if you start to grow your business and need more support and features.
ConvertKit's Free Email Marketing Tools
On the ConvertKit price comparison site, you specify your free tools as follows:
Landing Page BuilderForm BuilderSegmentationSubscriber Tagging
ConvertKit Email Platform Pros
The greatest professional I can find with this platform is a tool that has not been released yet. ConvertKit recently announced a brand new tool called ConvertKit Commerce. This feature allows you to sell digital products directly on the ConvertKit platform.
Outside of ConvertKit Commerce, there are not many benefits to the ConvertKit platform that you could not find with other email service providers.
They offer free migration services. So if you need to switch from another email marketing platform, they will help you switch to ConvertKit. But you need more than 5,000 subscribers to make it worth the time and effort.
ConvertKit Email Platform Cons
ConvertKit is a very simple platform. There are no drag-and-drop email templates or builders. In fact, you only have two templates to choose from – a plain text version and a very simple looking HTML version. And with the HTML version, you're limited to what you can customize.
The free plan also does not include email automation. This can be frustrating if you want to maintain a relationship with your customers by sending welcome or thank you emails.
Although the landing page builder may be fully customizable, there are far fewer templates to choose from than other email marketing platforms like AWeber.
And they outsource their customer support so it can take hours or days to get a response. There is no email or phone support. Instead, leave a message in the app and someone will email you a response.
Overall, ConvertKit lacks the bells and whistles that you can get with most other free email marketing services like MailChimp and AWeber.
SendInBlue Free Email Marketing Tools
While SendInBlue offers some very good email marketing features, many of them are only available with their paid plans. Here are some of the better features available with the free plan:
Unlimited contactsCustomizable registration formsExtended segmentationMarketing automation workflows (up to 2,000 contacts)
SendInBlue Email Platform Pros
SendInBlue may have one of the best marketing automation tools. Their automation functions are advanced and user-friendly. In fact, they can track your customers' behavior on the website and trigger an email message at the right time.
The SendInBlue email builder is also a very simple and convenient tool. You have the option to use one of the 140 email templates, or you can create your email campaign with the easy-to-use drag-and-drop editor.
SendInBlue Email Platform Cons
While SendInBlue is a solid email marketing platform with good tools, it lacks a number of features that you can get with other email providers. And they store their core functions for their paid customers. You need to focus on the Essential plan to get some of the real juicy features like A / B testing, more detailed reports, and better support.
SendInBlue is also limited in the number of integrations with its platform.
Despite these limitations, the biggest disadvantage for the SendInBlue platform should be the daily email send limit. While you can have an unlimited number of subscribers, you can only send 300 emails a day, up to 9,000 a month. This makes it almost impossible to grow on the free plan before you have to upgrade.
MailerLite Free Email Marketing Tools
The free MailerLite email plan includes access to features such as automation, landing pages, and advanced segmentation. However, as with other providers, some key features are enabled and live chat and phone support are not available.
Some tools you get are:
Landing pages, but limited number of templates, drag-and-drop editor, built-in photo editing, pop-up subscription forms, email automation, advanced segmentation
MailerLite Email Platform Pros
MailerLite was one of the easiest to use platforms that we evaluated. You don't need a technical background to set up and send email. And their email campaign reports are clear and easy to understand.
They also get full access to their marketing automation options, which is a convenient option for more demanding marketers.
You also have a pop-up creator that you can set up and get up and running with just a few clicks.
MailerLite Email Platform Cons
While reporting and email setup are very easy to use and navigate, their segments and groupings can be quite confusing.
And like so many other email marketing platforms we've evaluated, you can only create up to 5 landing pages. And they have a very limited number of email and landing page templates. If you don't have a creative background, this can be very frustrating.
MailJet Free Email Marketing Tools
MailJet's free email marketing features are very, very limited. As with SendInBlue, you don't have to worry about upgrading your account as your subscribers grow as you get unlimited contacts. As with SendInBlue, however, they limit you to a certain number of programs per day.
Other features of the free plan are:
APIs, SMTP relay, web hooks An advanced email editor Advanced statistics
MailJet Email Platform Pros
The professionals for the free email platform are few and far between. There are obviously unlimited contacts, which is a big plus. They also have a very easy-to-use drag-and-drop editor that is great for a new user. Other than that, we haven't found too many professionals who would separate MailJet from the competition.
A notable benefit is a multi-user collaboration feature that allows multiple users to collaborate in real time on the same email. Think Google Docs. However, this is only available for the paid premium or enterprise programs.
MailJet Email Platform Cons
MailJet is a very simple email service provider with no extra benefits outside of email. Many of the other email marketing companies we've tested have additional features like a landing page builder or a pop-up builder. These additional features could be important if you want to grow your business while saving money.
And as mentioned above, MailJet limits the number of emails you can send in one day to a maximum of 200 or a maximum of 6,000 per month, although you can have unlimited contacts. You may find it difficult to grow your business to just 200 shipments a day.
Moosend Free Email Marketing Tools
Moosend is relatively new when it comes to providing free email marketing services. And the features available are comparable to some of the more popular platforms.
Unlimited email sign-up and subscription forms, reporting and analysis, drag-and-drop editor, email automation
Moosend Email Platform Pros
Moosend's free email marketing platform offers a number of features that are not offered on other free platforms. Marketing automation functions such as onboarding and abandoned shopping cart sequences as well as list segmentation, A / B test options and spam tests are available.
With the drag-and-drop builder and templates from Moosend, email marketers can also start email designing without having to worry about coding.
Moosend Email Platform Cons
The Moosend platform enables up to 1,000 unique subscribers on the free level. However, as the number of your subscribers increases, the cost of Moosend also increases.
Other normally important features like the ability to send transactional emails and create landing pages are missing from Moosend's free email platform. Telephone support is also not included in the free plan and is reserved for corporate users.
SendPulse Free Email Marketing Tools
SendPulse has a number of available tools, including:
Email Marketing AutomationWeb Push NotificationsSMS MarketingViber MarketingChatbot Messaging
SendPulse Email Platform Pros
SendPulse allows you to send up to 15,000 emails to 500 subscribers. However, the free plan limits the number of sender addresses you can have. While SendPulse offers some cool features like the Automation360 tool and the ability to resend it to subscribers who haven't opened your messages, SendPulse limits file storage to up to 20MB.
SendPulse Email Platform Cons
In addition to the limited sender addresses and limited storage volume, you cannot use SendPulse to manage large numbers of email addresses – i.e. H. You cannot export your mailing lists to Excel or any other spreadsheet. And if you want to use SendPulse because of its SMS features, you should know that you can only send 10 free SMS text messages through the free plan.
EmailOctopus Free Email Marketing Tools
They don't have many traits, but the ones they do have are solid.
Email Marketing AutomationSign up segmentation forms
EmailOctopus Email Platform Pros
Yes, EmailOctopus has one of the more generous free plans in terms of attendance. Free users can send 10,000 emails to up to 2,500 contacts every month. This is ideal if you want to send a weekly newsletter. With a user-friendly WISIWYG email builder, it is also not difficult to create good-looking email newsletters.
EmailOctopus Email Platform Cons
The simplicity of EmailOctopus – which some might see positively – is also one of the main disadvantages. Their functionality is extremely limited and their usability is not that strong. The tool only saves your statistics for 30 days at a time.
So, if you take a more strategic approach to email marketing beyond weekly newsletters and want to analyze your email marketing results, it may be best to look elsewhere.
BenchMark Free Email Marketing Tools
If you are just starting to send email and have a very small email list, the features available may work for you. Compared to the competition, the available functions of BenchMark in their free plan are very small.
Basic Email MarketingLite Marketing AutomationSignup FormsBasic Drip CampaignsHeatmap Reporting
BenchMark Email Platform Pros
BenchMark's biggest pro, as they say, is the insanely simple drag and drop editor. And you won't get an argument from me. This editor is as simple as it gets.
Automation Pro is a tool developed by Benchmark Email to create automations for your email subscribers. Automation is a set of elements or modules that automatically perform certain tasks based on how your subscribers interact with your email and website. In Automation Pro, automations can add or remove subscribers from lists, or automatically send an email based on website activity. These are tasks that normal automations cannot do.
Your heat map reporting is a nice touch for the more demanding marketer. And they have a simple but solid marketing automation tool that you can use to set up simple behavioral email campaigns.
BenchMark Email Platform Cons
As nice as a platform that BenchMark has to offer, they have their disadvantages. For starters, you can only send 250 emails a month. I don't know anything about you, but that's not enough to send an email to my list.
The free plan also lacks many important features that are required for your business to grow, such as: For example, the landing page builder, advanced email automation, and priority support.
How do you decide what's right for you?
We know there is a lot to do. However, taking the time in advance to find out which email marketing service is best for you will pay off in the long run. Would you like a quick comparison of the most important functions? Take a look at the table we compiled earlier in this article.
Ultimately, make sure you select a provider that has stood the test of time and will pass it. While migrating from another platform to AWeber is painless, we can't promise this for the other guys. So do your due diligence in advance to make sure you choose a platform that is extremely simple and gives you the features you need now and in the future.