When you think about search engine optimization (SEO) in Singapore, what are you thinking about? Perhaps it is because of the abundance of digital marketing strategies or the high number of keywords that you can use for your campaign. Both answers are correct, but have you heard of local search engine optimization?
Local search engine optimization is one of the most important and yet overlooked aspects of digital marketing. It can help both large and small companies, but is especially valuable for the latter. With an excellent local SEO campaign, you can scan your surroundings and find potential customers based on the proximity to your location.
Undoubtedly, local SEO is one of the best SEO packages in Singapore, but how come? Why is local SEO important for startups and small businesses?
Everything You Need to Know About Local SEO
The main goal of SEO is to improve your online rankings and increase traffic to your website. The same applies to local search engine optimization, with the exception that the methods for this are very different.
With local search engine optimization, your goal is to promote your business online by increasing web visibility for location-based searches. The basics of basic search engine optimization remain unchanged. The only difference is that you target keywords and searches based on proximity. In this way, you can attract consumers who are looking for facilities or products near them.
Many small businesses dominate local markets in Singapore. For this reason, local SEO is perfect for those institutions that want to gain traction and improve SEO rankings. Regardless of whether you want to gain awareness or expand your reach, local SEO is an ideal strategy for digital marketing.
But what makes it so important? Why is local SEO a great way to grow your customer base?
The Importance of Local SEO
Have you ever wondered how many stationary businesses can compete with countless other businesses? One of the main reasons why they remain successful is local search engine optimization.
Local search engine optimization is critical to physical business as it helps them expand their business to nearby people. Given that 30% of mobile searches are location-related, it's a great idea to optimize your website for local SEO. Potential customers in your area can search for your company in search engines. This makes it all the more reason to run a local SEO campaign.
From 2017 to 2019 are also mobile Inquiries like "where to buy" and "near me" have grown to over 200%. These numbers are proof that local SEO is becoming more important than ever.
Not to mention that COVID-19 is still present in Singapore and more consumers are looking for stores near their location. Perhaps you can offer convenience to your local customers by searching their search results pages for services or goods related to your business.
4 Advantages of Local Search Engine Optimization
If you & # 39; Remember to include local SEO as you work to improve your SEO rankings. Optimizing your local search engine optimization will have a positive impact on your brick-and-mortar business, especially if you use some other digital marketing strategies.
Search engines like Google will pay attention to websites and online stores, so remember to focus on location-based searches to reach the right audience. If you run an e-commerce business, it is even better to do local SEO. This way your website can reach customers in your area and facilitate the delivery of their goods.
What are the benefits of local SEO?
1. Increase your customer base
Of the many SEO packages in Singapore, local SEO may be the cheapest and most rewarding marketing strategy. They have the potential to attract many local customers at minimal cost. With a well-optimized local SEO website, potential nearby customers can reach your business online.
You also have a better chance of building customer loyalty than customers who are far from your location. If you rank high in local search engines, you can win loyal customers who offer you a significant return on investment.
2. Improve Your Web Visibility
Since the basics of basic SEO and local SEO are the same, focusing on both aspects of your SEO campaign will benefit your web visibility overall come. Even so, there is almost no reason why you should avoid optimizing your website for local SEO as you can get the best of both worlds.
Improving your local SEO ranking will not only help users find your business search engines, but it will also improve your overall online presence. This could even help your company assert itself against larger competitors in your industry.
3. Improve your visibility in Google Maps
By optimizing your website for local SEO, you can also improve your visibility in Google Maps. This is useful for customers who are looking for your business on Google. In this way, your customers can find your company immediately on Google Maps.
To improve your visibility in Google Maps, you should create a GMB profile (Google My Business). In this way you can present some important details about your company, e.g. B. Your website, contact information and location. In this way you can improve your local search engine optimization and optimize your visibility in Google Maps.
4. Establish credibility
We live in a world where false news is rampant and dishonesty is almost part of the norm. For this reason, establishing credibility is more important than ever. You need to gain the trust of your customers and strengthen your reputation. Fortunately, local SEO is one of the easiest ways to establish credibility and authority online.
With a higher local SEO ranking, you can get more customers to send feedback, keeping you transparent.
The importance of local search engine optimization is widespread in the digital marketing industry. You could even outsource your local SEO services in Singapore. However, if you do decide to do so, consider working with an SEO agency in Singapore that can help you.