Digital Marketing

The anatomy of a preferred YouTube thumbnail

Thumbnails for popular YouTube videos tend to be colorful, show human faces, and contain text, according to recent research by Best SEO Companies.

The report was based on analyzing the thumbnails of the 740 most popular YouTube videos released in 2020.

Almost three quarters (72%) of the thumbnails examined showed a human face and 88% were colorful.

About 70% of the thumbnails contained a title or an explanatory text.

Category insights

Analysis showed that thumbnails for the most popular news-related YouTube videos tended to show negative emotions such as anger, contempt, disgust or fear.

Thumbnails for the most popular home and residential videos were more likely to show sadness.

About the Research : The report was based on analyzing the thumbnails for the 740 most popular YouTube videos in 2020.

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