Digital Marketing Strategies

How photographer Jared Polin makes use of e-mail advertising to create and generate site visitors for his content material

Creating and delivering content that your audience will rave about is no easy task. For example, photographer Jared Polin uses video content to build his audience and drive traffic via email.

Jared Polin went from an unknown Youtuber to one of the biggest names in photography.

His journey began in 2008 when Polin made a video of himself talking about his camera equipment. It was uncomfortable. He was clearly uncomfortable in front of the camera. But he continued.

He made another video. And another and another.

In 2010 he started his website Fro Knows Photo to showcase his photography expertise and get some freelance jobs. His following was nonexistent then, but he kept creating.

Slowly people noticed it. They asked questions about his techniques and Jared answered them as best he could: with videos.

Today, Jared has nearly 1.27 million YouTube subscribers and more than 260,000 email subscribers.

But its success did not come overnight. He cultivated his following over time with incredible content, a smart marketing strategy, and perseverance.

I'll show you all of the tactics Jared uses and how you can apply them to your own marketing strategy.

Getting started with content creation

When Jared Fro Knows Photo started, he had no business plan. He didn't wait to create the perfect video. he has just started executing.

"I don't have a business plan," he said. “I have ideas about what I want to do and I'm going to participate. I think the problem people face today is they worry too much. It is important to plan, but to start executing. Start with. Then iterate along the way. "

The earlier you start, the sooner you can collect feedback. The sooner you collect feedback, the faster you can pan (if necessary).

Most of Jared's videos today are meant to help people take better photos. But education wasn't his goal in the beginning.

"The idea was to post content with the photos I took so I could get more jobs because companies see my work and try to hire me," he said. "That didn't happen. What happened was people who started asking questions about photography. I was spinning right off the rim. People would ask a question, I would post a video about it. From then on it started to grow . "

If you're struggling to find the direction you want your content to go, find out where your ideal audience is online – think forums, the comment sections of popular blogs, and Facebook and LinkedIn groups . Get involved in these communities and pay attention to the questions people ask.

Is there one particular topic that people are dying to know more about – a topic that other blogs and companies in your field have not adequately addressed? Start there.

Jared's following grew from the start due to his consistent interaction with his audience. If in doubt, seek feedback.

Snack bar : There is no “perfect” time to start creating content. First, answer the biggest questions in your room and give yourself permission to improve over time.

Create content that stands out from the noise.

When you are just starting out with content creation, take a look at what other people are doing in your field. What can you do better

Jared knew he wanted to make videos that checked the camera equipment. The problem with most of the review videos was that they were painfully boring and unhelpful for most viewers.

"You can't pretend you're getting good photos," he said. "If you only have test images of lights and grass, you are not helping people. However, if you show that you can get fantastic results with the entry-level camera, tell people," You can do this yourself. "

Jared's videos resonate with people because they are authentic. He is not trying to create perfect content, he is creating honest content. (Case in point: Here is a video of Jared crashing a razor scooter.)

Whether you're creating videos, e-books, or blog posts, your audience can tell when you're faking it. And when there isn't a real snack to apply on your own life, you are simply wasting your time.

Imbiss : Does your content offer a real solution? Do you allow your personality to show? Would you read it or see it for yourself? If you can answer “yes” to these questions about your own content, you can stand out from the noise.

Increase the traffic to your content.

Do you have any content that you are proud of? Brilliant. Let's drive some traffic there now.

Jared knew he could create great content all day, but if people couldn't find it, it wouldn't do anyone any good. He wasn't an SEO expert, but he knew that using tags intelligently in the videos he uploaded to YouTube could give him better visibility.

"I knew if I could label things intelligently – for example, 'Nikon D3300' – people would look," he said. "But if I tag the same video with" The first Nikon review, this thing is awesome, "there won't be that many keywords. I didn't know much about SEO, but all I did was common sense."

Regardless of what type of content you bring into the world, including keywords that reflect the way people search for these topics, is key. Try out Google Keyword Planner to see your best keywords.

Another way to get traffic is to publish content consistently, like Jared does.

"I published high quality, consistent content and that made people keep coming back," he said. "You cannot publish one piece of content a week and expect people to cling to you. They will forget you. It would be very slow if you only published one piece of content at a time."

I mentioned earlier that Jared made new videos based on questions he was asked. This is one of the most important ways he has been able to increase his following.

"If people had a comment and it was good, I could turn it into a video," he said. "Or people could submit photos that I could criticize, and that is content that I could bring into the world."

Providing consistent content gives people a reason to keep coming back. Creating content based on your audience's comments and questions shows that you're paying attention. This is the beginning of a nice relationship.

Snack : Put more content into the world and make sure to include the appropriate keywords. Try creating an editorial calendar to stay organized. So you can create an editorial calendar to keep track of your content.

Use email to deliver your content.

Jared relies more than any other marketing strategy on email to expand its reach, build relationships, and get more insight into its content.

"Some of the news was distributed via email," he said. "It will be difficult to increase your reach if you don't pay for it. If you want to reach your employees, the best way to do this is by email."

His email strategy? Jared adds an email subscription request at the beginning of his most popular videos. Once someone signs up, they send them lots of valuable content for free. He believes in this tactic so much that in the first two years of Fro Knows Photo's existence he never asked anyone to buy anything from him.

The internet marketers said, 'You have 5,000 people on your email list! You have to sell something now! "He said." I wasn't ready to sell. That was the mentality five or six years ago: sell, sell, sell, sell, sell. I said, "I'll give, give, give, give, give." It was two years before I had a guide that I wanted to sell. "

Jared offers a lot of free content in advance. On his registration form, he offers a free lead magnet for a photo guide to record movements in poor lighting conditions – a topic that is popular with amateur photographers.

 Example of a registration form for a free photo guide "class =" wp-image-78791 "data-lazy-daten-lazy-daten-lazy-src =" https: //6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl. com / wp-content / uploads / 2016/04 / fro-signup-form.png "/> <img width= Keep your subscribers busy with email automation over time.

After Jared's new subscribers received his free guide, he sent them a series of automated emails that spanned a few weeks. This is what his welcome email looks like:

 First email in an automated series of emails from FroKnowsPhoto "class =" wp-image-78790 "data-lazy-data-lazy-data-lazy-src =" https: // 6elrmjmsbs335jwbeybarrry-wpengine. netdna-ssl.com /wp-content/uploads/2016/04/fro-email3.png"/>[19459034 female First email in an automated series of emails from FroKnowsPhoto "class =" wp-image-78790 "/>





<p> Jared tells people exactly what to expect from him in their inbox. He even invites them to unsubscribe from his list if they don't find his tips useful. </p>
<p> Then he sends a separate e-mail with the free guide and a bonus video with tips on how to get press passes for concerts. More free, unexpected content. Pretty cool right? </p>
<p><img width= Know your audience before creating paid content.

Do you have a growing audience and a solid content strategy? Congratulation! You are on the way to monetizing your business with paid products or services. How exactly can you accomplish this while balancing free content with paid content?

To answer that, we're going to look at how Jared created valuable paid content for his ideal audience, and how he uses email to drive traffic to his sales page and make sales!

If you're asking your audience about hard earned cash in exchange for your content, you'd better make sure that your content is worth the investment. The first step in developing valuable paid content is knowing your audience.

"98 percent of [my audience] are amateurs or hobbyists who love their job and maybe want to earn some money on the side," he said. “I knew this was the biggest area, so I might as well turn to them because there are more of them. Professional photographers shouldn't need this content. Continuing your education is important, but it is a smaller market. It would not be wise to give out advanced guides as they would have to be much more expensive. "

Since Jared's audience was mostly amateurs, it made sense to create a beginner's video guide to photography that he could sell for a reasonable price.

Takeaway : Do you want to create valuable content that your audience will actually pay for? First, get to know your audience, thoroughly address the challenges in your content, and offer them at a reasonable price.

Jared's promotional emails in action

Jared uses email to deliver free content to his subscribers long before he advertises a paid product. This strategy has helped him cultivate avid fans and sell more of his paid guides.

As soon as a new subscriber opts for Jared's email list, he provides them with free content worth about a week. Its subscribers get updates on blog, podcast and new YouTube videos.

After that he occasionally advertises his paid travel guides to his subscribers. So he's promoting his beginner's guide by email. Notice how he describes the benefits of buying his guide so his subscribers know exactly what they will get when they buy it.

 Promotional email example from FroKnowsPhoto "class =" wp-image-79481 "data-lazy-data-lazy-data-lazy-src =" https://6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com / wp-content /uploads/2016/05/Screen-Shot-2016-05-20-at-11.27.43-AM-865x1024.png"/>[19459046 lightboxesPromotional email sample from FroKnowsPhoto "class =" wp -image-79481 "/>





<p> Jared advertises his beginner's guide along with one of his popular videos. </p>
<p><img width= Use YouTube to add to your email list.

YouTube played an important role in Jared adding to his email list.

Watch Jared Polin break down his email list boosting tactic that got him over 260,000 email subscribers.

Turn your YouTube subscribers into email subscribers.

You already know how email marketing can help you promote your paid products. How can you get your YouTube subscribers to sign up for your email list?

Everything has to do with the marketing funnel. Your YouTube videos attract attention. Your viewers may initially not know about you or your company, but your video content piqued their interest. If they like what they see, they'll consider learning more about you.

At the beginning of many of Jared's videos, he asks viewers to sign up for his email list. Sometimes he even includes a clickable image of his shape in his videos, as shown here.

 Example of a registration form in a YouTube video "class =" wp-image-79983 "data-lazy-daten-lazy-daten-lazy-src =" https: //6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl. com / wp-content / uploads / 2016/06 / froknowsphoto-video-signup-form.jpg "/> <img width= Diversification of YouTube

Once you have a YouTube following, it's important to employ these followers both on and off YouTube so you can build profitable relationships with them.

"If you're just starting out on YouTube, you have to figure out how to get off YouTube at the same time," Jared said. “You use YouTube to build a following. But if you do not have a following and leave this platform, you are doing yourself no good. Unless you are one of the greatest YouTubers in the world and get hundreds of thousands of views every day, you are not making money. "

Example: Jared has 1.27 million YouTube followers, and while most of his content is on YouTube, he doesn't just rely on YouTube to monetize his business.

“I knew I had to create my email list. I knew I had to get off YouTube and not just live there, ”he said. “That's one of the drawbacks of a lot of YouTubers. They frolic and do the YouTube corner without trying to get out of there.” “I can still do business because I have my email list. I have my other social ones Integrations. It is important to diversify from YouTube. "

Even if you are just starting out with YouTube, it is important to consider how you are engaging your followers elsewhere. Email marketing is the perfect opportunity for you to retain your YouTube subscribers and turn them into loyal, paying customers.

Run competitions to quickly attract new subscribers.

Contests are one of the best ways to grow your email list during a time crisis. Jared runs contests when he wants a quick boost to his list. As he runs larger-scale competitions with giveaways for cameras valued at $ 2,000 to $ 3,000, companies at each stage can leverage competitions for subscriber growth.

"Competitions where I give away $ 2,000 or $ 3,000 in camera equipment are an investment," he said. "But I get signups that build my following and my email list."

If Jared wants to increase his competition even further, he will run Facebook ads for her.

"It's one of the few promotions I do," he said. “We run Facebook ads for the competition and it just spreads. If I typically get 150 to 200 signups a day, you'll see 2,000 people signing up for your email list. Then they come into my autoresponder sequence. My autoresponder emails shouldn't just sell, but add value, ask about the sale at certain points, and keep people coming back time and time again. "

You may be wondering about the people who enter contests because they want free content – not because they are interested in your business. This is also one of Jared's concerns.

"My concern in running these competitions has always been people who just want to kick the tires because they want to participate for free," he said. “The people who join for free will sign out anyway. However, if I can get a conversion rate of 20 percent with 100,000 subscribers and maintain that conversion rate with 200,000 subscribers, this is important. Competitions are powerful. "

If you are thinking about running a contest and wanting to collect weak leads, run a reactivation campaign and then clean up your list to make sure your subscribers are engaged and your deliverability isn't impacted.

]

Use Email Marketing to Grow Your Business.

Running a business is like working two full-time jobs. Sometimes investing time and energy in marketing your business can be a challenge. With this guide we've made it a little easier for you: "How to Grow Your Business with Email Marketing."

Download it today.

 How to Expand Your Email Marketing Guide "class =" wp-image-94808 "data-lazy-data-lazy-data-lazy-src =" https: //6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl .com / wp -content / uploads / 2020/11 / ht-grow-your-email-marketing-1024x427.jpg "/> <img width={"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2020-11-19T23:26:16+00:00","datePublished":"2020-11-19T23:26:16+00:00","dateModified":"2020-11-19T23:26:21+00:00","headline":"How photographer Jared Polin makes use of e-mail advertising to create and generate site visitors for his content material","name":"How photographer Jared Polin makes use of e-mail advertising to create and generate site visitors for his content material","keywords":[],"url":"https:\/\/mychatbot1.com\/2020\/11\/19\/how-photographer-jared-polin-makes-use-of-e-mail-advertising-to-create-and-generate-site-visitors-for-his-content-material\/","description":"by Sean Tinney November 19, 2020 Creating and delivering content that your audience will rave about is no easy task. For example, photographer Jared Polin uses video content to build his audience and","copyrightYear":"2020","articleSection":"Digital Marketing Strategies","articleBody":"\n \n by Sean Tinney November 19, 2020 \n \n Creating and delivering content that your audience will rave about is no easy task. For example, photographer Jared Polin uses video content to build his audience and drive traffic via email. \n\n\n\n\n\n\n \n Jared Polin went from an unknown Youtuber to one of the biggest names in photography. \n\n\n\n His journey began in 2008 when Polin made a video of himself talking about his camera equipment. It was uncomfortable. He was clearly uncomfortable in front of the camera. But he continued. \n\n\n\n\n He made another video. And another and another. \n\n\n\n In 2010 he started his website Fro Knows Photo to showcase his photography expertise and get some freelance jobs. His following was nonexistent then, but he kept creating. \n\n\n\n Slowly people noticed it. They asked questions about his techniques and Jared answered them as best he could: with videos. \n\n\n\n Today, Jared has nearly 1.27 million YouTube subscribers and more than 260,000 email subscribers. \n\n\n\n But its success did not come overnight. He cultivated his following over time with incredible content, a smart marketing strategy, and perseverance. \n\n\n\n I'll show you all of the tactics Jared uses and how you can apply them to your own marketing strategy. \n\n\n\n \n\n\n\n Getting started with content creation \n\n\n\n When Jared Fro Knows Photo started, he had no business plan. He didn't wait to create the perfect video. he has just started executing. \n\n\n\n "I don't have a business plan," he said. \u201cI have ideas about what I want to do and I'm going to participate. I think the problem people face today is they worry too much. It is important to plan, but to start executing. Start with. Then iterate along the way. "\n\n\n\n The earlier you start, the sooner you can collect feedback. The sooner you collect feedback, the faster you can pan (if necessary). \n\n\n\n Most of Jared's videos today are meant to help people take better photos. But education wasn't his goal in the beginning. \n\n\n\n "The idea was to post content with the photos I took so I could get more jobs because companies see my work and try to hire me," he said. "That didn't happen. What happened was people who started asking questions about photography. I was spinning right off the rim. People would ask a question, I would post a video about it. From then on it started to grow . "\n\n\n\n If you're struggling to find the direction you want your content to go, find out where your ideal audience is online - think forums, the comment sections of popular blogs, and Facebook and LinkedIn groups . Get involved in these communities and pay attention to the questions people ask. \n\n\n\n Is there one particular topic that people are dying to know more about - a topic that other blogs and companies in your field have not adequately addressed? Start there. \n\n\n\n Jared's following grew from the start due to his consistent interaction with his audience. If in doubt, seek feedback. \n\n\n\n Snack bar : There is no \u201cperfect\u201d time to start creating content. First, answer the biggest questions in your room and give yourself permission to improve over time. \n\n\n\n Create content that stands out from the noise. \n\n\n\n When you are just starting out with content creation, take a look at what other people are doing in your field. What can you do better \n\n\n\n Jared knew he wanted to make videos that checked the camera equipment. The problem with most of the review videos was that they were painfully boring and unhelpful for most viewers. \n\n\n\n "You can't pretend you're getting good photos," he said. "If you only have test images of lights and grass, you are not helping people. However, if you show that you can get fantastic results with the entry-level camera, tell people," You can do this yourself. "\n\n\n\n Jared's videos resonate with people because they are authentic. He is not trying to create perfect content, he is creating honest content. (Case in point: Here is a video of Jared crashing a razor scooter.) \n\n\n\n Whether you're creating videos, e-books, or blog posts, your audience can tell when you're faking it. And when there isn't a real snack to apply on your own life, you are simply wasting your time. \n\n\n\n Imbiss : Does your content offer a real solution? Do you allow your personality to show? Would you read it or see it for yourself? If you can answer \u201cyes\u201d to these questions about your own content, you can stand out from the noise. \n\n\n\n Increase the traffic to your content. \n\n\n\n Do you have any content that you are proud of? Brilliant. Let's drive some traffic there now. \n\n\n\n Jared knew he could create great content all day, but if people couldn't find it, it wouldn't do anyone any good. He wasn't an SEO expert, but he knew that using tags intelligently in the videos he uploaded to YouTube could give him better visibility. \n\n\n\n "I knew if I could label things intelligently - for example, 'Nikon D3300' - people would look," he said. "But if I tag the same video with" The first Nikon review, this thing is awesome, "there won't be that many keywords. I didn't know much about SEO, but all I did was common sense." \n\n\n\n Regardless of what type of content you bring into the world, including keywords that reflect the way people search for these topics, is key. Try out Google Keyword Planner to see your best keywords. \n\n\n\n Another way to get traffic is to publish content consistently, like Jared does. \n\n\n\n "I published high quality, consistent content and that made people keep coming back," he said. "You cannot publish one piece of content a week and expect people to cling to you. They will forget you. It would be very slow if you only published one piece of content at a time." \n\n\n\n I mentioned earlier that Jared made new videos based on questions he was asked. This is one of the most important ways he has been able to increase his following. \n\n\n\n "If people had a comment and it was good, I could turn it into a video," he said. "Or people could submit photos that I could criticize, and that is content that I could bring into the world." \n\n\n\n Providing consistent content gives people a reason to keep coming back. Creating content based on your audience's comments and questions shows that you're paying attention. This is the beginning of a nice relationship. \n\n\n\n Snack : Put more content into the world and make sure to include the appropriate keywords. Try creating an editorial calendar to stay organized. So you can create an editorial calendar to keep track of your content. \n\n\n\n Use email to deliver your content. \n\n\n\n Jared relies more than any other marketing strategy on email to expand its reach, build relationships, and get more insight into its content. \n\n\n\n "Some of the news was distributed via email," he said. "It will be difficult to increase your reach if you don't pay for it. If you want to reach your employees, the best way to do this is by email." \n\n\n\n His email strategy? Jared adds an email subscription request at the beginning of his most popular videos. Once someone signs up, they send them lots of valuable content for free. He believes in this tactic so much that in the first two years of Fro Knows Photo's existence he never asked anyone to buy anything from him. \n\n\n\n The internet marketers said, 'You have 5,000 people on your email list! You have to sell something now! "He said." I wasn't ready to sell. That was the mentality five or six years ago: sell, sell, sell, sell, sell. I said, "I'll give, give, give, give, give." It was two years before I had a guide that I wanted to sell. "\n\n\n\n Jared offers a lot of free content in advance. On his registration form, he offers a free lead magnet for a photo guide to record movements in poor lighting conditions - a topic that is popular with amateur photographers. \n\n\n\n","publisher":{"@id":"#Publisher","@type":"Organization","name":"mychatbot1","logo":{"@type":"ImageObject","url":"https:\/\/mychatbot1.com\/wp-content\/themes\/jannah\/assets\/images\/logo@2x.png"},"sameAs":["#","#","#","#"]},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/mychatbot1.com\/2020\/11\/19\/how-photographer-jared-polin-makes-use-of-e-mail-advertising-to-create-and-generate-site-visitors-for-his-content-material\/","breadcrumb":{"@id":"#Breadcrumb"}},"author":{"@type":"Person","name":"Chatbo147","url":"https:\/\/mychatbot1.com\/author\/chatbo147\/"},"image":{"@type":"ImageObject","url":"https:\/\/mychatbot1.com\/wp-content\/uploads\/2020\/11\/how-photographer-jared-polin-uses-email-marketing-to-create-and-generate-traffic-for-his-content.png","width":700,"height":140}}

Close
Close