Digital Agency

B2B Advertising and marketing Information: Priorities for Digital Advertising and marketing, Final CX, B2B Burnout, The Energy of Podcasting

What are the priorities of digital marketers for the coming year?
Digital marketers have a clear vision of their priorities, although some operate with fewer marketing resources than others, according to Altimeters State of Digital. The report highlights that companies are either increasing costs in response to financial uncertainties Lower the crisis or increase investment in digital media to keep up with customers who go online. MarketingCharts

The CX Advertising: How B2B Brands Get into the Partnership Phase [Merkle Study]
The B2B customer experience should be just as smooth as B2C. But it's not too often. In fact, 35% of companies with 1,000 or more employees find selecting a B2B supplier to be an almost nightmarish process. This emerges from Architecting The Ultimate Customer Experience, a study by Merkle in which the agencies of Gyro and B2B International participate. MediaPost

B2B Pros Say "We're Burned Out" By Pandemic: Study
B2B Marketers Falling Away From The Stress Of COVID-19 And Its Ongoing Effects, According To Revealing What's Fact And # 39; s What & # 39; s Fiction, a study by RollWorks. Of the marketers surveyed, 50% have suffered from pandemic burnout, and 50% say that the boundaries between work and private life have become more negative. Email Marketing Daily

Google Page Experience update starts in May 2021 with new snippet labels .
The update shows searchers new basic page performance and expected experience statistics. Roundtable of the search engine

How social problems trigger action in brands
The majority of consumers now expect brands to take a stand on social issues and bring about positive change – although their feelings are sometimes complicated. A June 2020 survey by Mindshare found that more than two-thirds of adults in the US said brands should play an important role in speaking out against racial inequality and injustice. However, six in ten believed that brands that spoke out were opportunistic. eMarketer

 Marketing budget for B2B influencers 2021 "width =" 600 "height =" 200 "/> </p>
<p> <strong> Marketers increase podcast volume to eleven – the format is set to become a long-lasting, high-performance marketing channel. </strong> <br /> Podcast advertising saw growth of 48 percent year-on-year in 2019. According to the IAB study, the medium's forecast growth of 14.7 percent for 2020 appears to be anemic. That slowed growth, however, is just a pandemic-induced slip on the radar. The longer-term outlook remains excellent. According to eMarketer, spending is projected to grow nearly 45 percent to over $ 1 billion in 2021. Marketers and media companies rely heavily on the stamina of the format. ANA </p>
<p> <strong> We are here together: 5 takeaways from Adobe Experience Makers EMEA </strong> <br /> This is a unified moment for companies. In nearly every industry and discipline, leaders are rethinking their leadership approach, employees are finding new ways to do their jobs in a digital world, and consumers are re-evaluating the way they make purchases. Adobe </p>
<p> <strong> Instagram adds keyword search in addition to profiles and tags. </strong> <br /> Instagram has announced an update to its search feature that allows users to search for specific keywords instead of being limited to profiles, hashtags and Locations. Social Media Today </p>
<p> <strong> Implementation of an integrated B2B marketing strategy: who and what is involved? </strong> <br /> 7 out of 10 organizations have implemented integrated marketing to some extent, although according to the Demand Gen Report and True it continues to be a challenge for many, impact report on the state of integrated marketing in B2B. Among the best tools for implementing an integrated marketing strategy, respondents identified CRM (80%), data tools (65%), reporting platforms (63%) and collaboration tools (44%) as being particularly useful. MarketingCharts </p>
<p> <strong> New survey says we spend 7 hours a day consuming online media </strong> <br /> A new survey by research company DoubleVerify found that we now consume about seven hours a day Spend online content. In the past, we typically spent three hours a day consuming media. YouTube streaming has increased 43% since the pandemic began. We're even more obsessed with Facebook with a 40% increase in usage. Forbes </p>
<p> <strong> ON THE LIGHTER SIDE: </strong> </p>
<p> <span style=  Strategic planning cartoon Tom Fishburne "width =" 600 "height =" 429 "/> <br /> Strategic planning by Tom Fishburne – Marketoonist </span> </p>
<p> <strong> TOPRANK MARKETING IN THE NEWS: </strong> </p>
<p> <strong> TopRank Marketing </strong> – <span style= 2020 Research: The Current Status and Future of B2B Influencer Marketing – Onalytica

TopRank Marketing Blog – Top 20 digital marketing blogs and their specialties – Singing

Found your own favorite B2B marketing story from last week of industry news? Please let us know in the comments below.

Thank you for joining us for our weekly B2B marketing news. We hope you return next Friday for another roundup of the key news from the B2B and digital marketing industries. In the meantime, you can follow us on Twitter @toprank for even more updated daily news.