What are the priorities of digital marketers for the coming year?
Digital marketers have a clear vision of their priorities, although some operate with fewer marketing resources than others, according to Altimeters State of Digital. The report highlights that companies are either increasing costs in response to financial uncertainties Lower the crisis or increase investment in digital media to keep up with customers who go online. MarketingCharts
The CX Advertising: How B2B Brands Get into the Partnership Phase [Merkle Study]
The B2B customer experience should be just as smooth as B2C. But it's not too often. In fact, 35% of companies with 1,000 or more employees find selecting a B2B supplier to be an almost nightmarish process. This emerges from Architecting The Ultimate Customer Experience, a study by Merkle in which the agencies of Gyro and B2B International participate. MediaPost
B2B Pros Say "We're Burned Out" By Pandemic: Study
B2B Marketers Falling Away From The Stress Of COVID-19 And Its Ongoing Effects, According To Revealing What's Fact And # 39; s What & # 39; s Fiction, a study by RollWorks. Of the marketers surveyed, 50% have suffered from pandemic burnout, and 50% say that the boundaries between work and private life have become more negative. Email Marketing Daily
Google Page Experience update starts in May 2021 with new snippet labels .
The update shows searchers new basic page performance and expected experience statistics. Roundtable of the search engine
How social problems trigger action in brands
The majority of consumers now expect brands to take a stand on social issues and bring about positive change – although their feelings are sometimes complicated. A June 2020 survey by Mindshare found that more than two-thirds of adults in the US said brands should play an important role in speaking out against racial inequality and injustice. However, six in ten believed that brands that spoke out were opportunistic. eMarketer
2020 Research: The Current Status and Future of B2B Influencer Marketing – Onalytica
TopRank Marketing Blog – Top 20 digital marketing blogs and their specialties – Singing
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