Digital Agency

B2B Advertising and marketing Information: B2B Person Evaluations, Instagram's New Model Roles, Reward Writing, and Google's Refined Clever Bidding

Instagram turns influencer branded content on its head and gives advertisers more control.
Instagram introduced features that gave digital marketers new branded content options for their Instagram roles and live products, Facebook's own social media platform recently announced. AdAge

Writing to Reward Your Reader
The Harvard Business Review looks at the role and power of rewarding your reader in writing, an element that applies particularly well to material content writing . Harvard Business Review

Google Ads smart bidding improves predictions and insights
Google has introduced updated functionality to its Google Ads offering. New smart bids offer more relevant predictions and new insights, the search giant recently announced. Search engine journal

Only a small part of the advertising expenditure is accounted for by media that focus on African Americans.
Top 20 advertisers increased ad spend by 15.6 percent between 2011 and 2019, but only a small fraction of total ad spending was focused on this demographic, according to recently published survey data. MarketingCharts

Instagram is testing a new FAQ option for direct interactions with business accounts
Instagram has been testing a more interactive frequently asked questions (FAQ) offering, a new feature that gives brands a chance recently announced social media platform offers a new way to reach customers on Instagram. Social Media Today

Hubspot and Howard University Partners for Center of Digital Business
HubSpot and Howard University have partnered to create a new Center of Digital Business that focuses on experimental learning opportunities, the organizations said recently known. Marketing Country

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<p> <strong> Instagram will surpass 1 billion users worldwide this year, a milestone originally forecast for 2023. </strong> <br /> Instagram will surpass one billion users this year, an estimated annual figure According to recently released report data, user base growth increased from 8.4 percent to 22.9 percent for 2020. Business Insider </p>
<p> <strong> YouTube starts inserting ads into non-monetized content and updates facial recognition rules. </strong> <br /> Creators using YouTube may see ads on their unmonetized videos. This was announced in Google The video platform's newly updated Terms of Service. Social Media Today </p>
<p> <strong> The Most Popular Email Clients in 2020 </strong> <br /> A recent survey of web mail clients shows that the two most popular email clients, Apple's iPhone and Google's Gmail , together have a share of 65 percent. MarketingProfs </p>
<p> <strong> Study Shows Segregation Between B2B Marketers and Buyers </strong> <br /> B2B buyers find more value in user reviews, product tours, and videos, while many B2B marketers continue to prioritize long-form written content that is recently published survey data for digital marketers are of interest. MediaPost </p>
<p> <strong> ON THE LIGHTER SIDE: </strong> </p>
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